Marketing Operations Manager

TruGreen accepts applications on an ongoing basis.

Job Description

The Marketing Operations Manager is responsible for the operational excellence of the MarTech stack and the data infrastructure that powers digital marketing, website experience, and ecommerce performance. This role ensures the seamless flow of data across platforms, supports advanced segmentation and personalization, implements tagging and tracking standards, and provides the analytics foundations that fuel insight-driven decision-making.

Reporting to the Director of Website Strategy & Ecommerce, the Marketing Operations Manager will manage our MarTech tools, orchestrating data accuracy, and enabling teams with reliable reporting and actionable insights.

Primary Responsibilities

1. MarTech Platform Management & Optimization

• Design, build, and maintain integrations across our MarTech stack (e.g., MAP/automation platform, CDP/segmentation tools, analytics platforms, tag manager, consent tools, etc).

• Ensure MarTech platforms are properly configured to support campaigns, audience targeting, personalization logic, and ecommerce experiences.

• Manage the technical health of all website properties including naming conventions, folder structures, permissions, governance rules, and process documentation.

• Partner with IT to maintain integrations between website, ecommerce systems, CRM, analytics platforms, and the data warehouse.

• Support platform enhancement projects (upgrades, new features, cross‑system integrations, migrations, vendor implementations).

• Collaborate with Sales, Operations, Data, and IT Stakeholders

• Define and govern lead definitions, lifecycle stages, SLAs, routing rules, and qualification criteria

• Proactively identify opportunities for automation, efficiency, and improved operational workflows within the stack.

• Own QA protocols for all marketing system changes, ensuring accurate data capture, tagging, and end‑to‑end functionality.

• Monitor lead generation sources to ensure accurate capture, tagging, and routing into CRM and marketing automation systems.

• Maintain end-to-end visibility of lead flow across MarTech, website forms, integrations, and CRM systems.

• Collaborate closely with Sales Operations to validate lead assignment rules, scoring logic, and routing workflows.

• Identify and resolve issues affecting lead delivery, such as form failures, API/integration outages, duplicate record creation, or data sync delays.

• Provide reporting on lead volume, quality, conversion velocity, and funnel performance to support sales forecasting.

• Proactively audit lead processes and implement QA checks to prevent data loss or routing errors.

2. Data Infrastructure, Tagging & Measurement Frameworks

• Own and maintain the marketing data tracking strategy—including event schemas, ecommerce tracking, funnel definitions, and cross‑device attribution logic.

• Oversee tagging across marketing channels and website properties via the tag manager: event tags, pixels, triggers, conversions, and testing.

• Establish and enforce UTM governance, campaign taxonomy, and naming standards to ensure consistent measurement across teams.

• Work closely with analytics counterparts to maintain accurate dashboards and connect marketing data to ecommerce & leads performance KPIs.

• Monitor data quality issues (duplicate records, missing values, failed integrations, lagging syncs) and lead remediation.

• Ensure compliance with privacy regulations regarding data capture, consent tracking, and PII handling.

Qualifications

• 4–7+ years of experience in marketing operations, digital operations, marketing analytics, or MarTech administration.

• Strong hands-on experience with:

  • Tag managers (GTM, Tealium, Adobe Launch)

  • Analytics platforms (GA4, Adobe Analytics, Looker, Power BI, Tableau, etc.)

  • Marketing automation or CRM tools (HubSpot, Marketo, Salesforce, etc.)

  • A/B testing/personalization tools (Optimizely, Adobe Target, VWO, etc.)

  • CDP, segmentation, or audience management tools

• Deep understanding of digital measurement and web/ecommerce analytics.

• Proven ability to partner with Engineering to define requirements, translate business needs into technical specs, and collaborate on custom solutions

• Familiarity with HTML, CSS, and JavaScript basics for effective tag QA.

• Strong problem-solving, documentation, and cross-functional communication skills.

• Experience leading platform migrations or consolidations

Key Competencies

• Highly technical and detail-oriented

• Systems thinker who understands data flows, integrations, and dependencies

• Comfortable managing complex MarTech environments

• Analytical mindset with strong storytelling skills

• Proactive, organized, and process-driven

• Strong collaborator and cross-team communicator

Ability to speak, read and write fluently in English is required.

You MUST BE physically located in the United States while performing this job.

TruGreen is proud to affirm our commitment to hiring veterans. We recognize and appreciate the exceptional skills, dedication, and leadership that veterans bring to the workforce. By fostering an inclusive and diverse environment, we aim to leverage the unique experiences of veterans, creating a richer, more dynamic workplace.

Pay Ranges

This range is based on the qualifications necessary for the position, including experience, training, and other considerations permitted by law. Factors that may be used when making an offer may include a candidate’s skills, experience, and geographic location, the expected quality and quantity of work, and internal pay alignment, as needed. Most candidates will start in the bottom half of the pay range. The upper end of the range will generally be reserved for candidates with extensive experience. An employee’s pay history will not be a contributing factor where prohibited by local law. In addition to monetary compensation, we offer benefits, including Medical/Dental/Vision insurance and Company-matching 401(k) in addition to other programs and perks.

TruGreen is committed to Diversity and Inclusion. We encourage diverse candidates to apply to this position.We are an Equal Opportunity/Affirmative Action Employer - Minorities/Females/Protected Veterans/Individuals with Disabilities. To learn more, please visitEEOC/EEO | TruGreen (trugreenjobs.com).

California Residents: When you express interest in or apply for a job with TruGreen Limited Partnership, we collect personal information about you, potentially including personal identifiers, contact information, protected classifications, pre-hire information, professional or employment-related information, education history, and/or medical information, for the following business purposes: to comply with state and federal law and regulations requiring employers to maintain certain records; to evaluate your job application and candidacy for employment; and to obtain and verify background checks (including criminal and motor vehicle records), pre-employment drug testing, and references.

Massachusetts Residents: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

TruGreen performs pre-employment testing.To view our disclaimer,https://trugreenjobs.com/us/en/disclaimer