Marketing Operations Specialist

Are you someone who thrives on building reliable systems, improving data accuracy, and enabling teams to operate at their best? Cobb Technologies is seeking a Marketing Operations Specialist to own the systems, data, and processes that power our marketing and sales engine.

This role focuses on the real work behind marketing operations. You will own alignment between marketing strategy, sales execution, and the systems that power both. This role sits at the intersection of marketing, sales, and operations and is responsible for ensuring our data, systems, and workflows support scalable growth. This is a hands-on role for someone who enjoys building, improving, and maintaining systems while also helping architect where we're going next.

What You'll Do:

Marketing Technology and Sales Systems Ownership:

• Own and administer HubSpot (CRM, Marketing Hub, Sales Hub CMS) and its integration with Salesforce.
• Manage integrations with third party tools (e.g. ZoomInfo, event platforms, etc.)
• Maintain and oversee lead routing, lifecycle stages, pipelines and automated workflows
• Evaluate new tools or enhancements that support long-term growth

Cross-Functional Collaboration

• Serve as a liaison between Marketing, Sales, and Operations departments
• Frequent collaboration with Leadership team
• Document workflows, processes, and best practices to support scalable growth

Reporting & Analytics:

• Build and maintain end-to-end reporting on Marketing. Sales funnel, campaign performance, lead process, etc.
• Support leadership with insights on performance and lead quality
• ensure data structures support accurate reporting over time.

What You Must Bring:

• 3+ years of experience in Marketing Operations, Revenue Operations, or Marketing Technology
• Advanced experience with HubSpot (workflows, properties, lists, reporting)
• Experience working with and integrating Salesforce (preferred) or other CRM
• Basic technical comfort (APIs, data structures, automation logic)

Preferred Qualifications:

• - Strong Understanding of:
  • B2B funnel dynamics
  • Attribution models
  • Lead Lifecycle design
  • Sales-marketing alignment
• Familiarity with intent data platforms (ZoomInfo)
• Experience supporting events, webinars, or field marketing programs
• Experience documenting processes and building internal enablement resources

Our Culture

We take pride in being a high-trust, team-focused organization where people are supported, heard, and able to grow. Our Glen Allen, VA team works in person and enjoys collaboration, transparency, and shared problem-solving.

Benefits

• Competitive pay and advancement opportunities.
• Comprehensive health benefits and retirement plans.
• Generous paid time off.
• Pet-friendly workplace.
• Ongoing training and development.
• Employee recognition events.
• Opportunities to support youth and community initiatives through Imprint.

If you're ready to bring your marketing operations expertise to a place where you are appreciated and your work drives real impact, we'd love to meet you. Apply today!

The selected candidate will be required to complete a criminal history background check and drug screen.