Marketing Operations Specialist - Email Builder
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Job Description
Position Summary:
The Marketing Operations Specialist is a highly motivated and detail-oriented Marketo program and Email Specialist who is responsible for building, optimization, and reporting on our Marketo driven email programs, which play a critical role in generating demand across our business. The ideal candidate is a data driven marketer who is passionate about using Marketo to drive amazing experiences which drive engagement and conversations. You are an organized, a self- starter, and has a willingness to learn in a fast-paced environment.
Responsibilities:
- Configure, test & deploy high-volume mass email distributions and automated email programs in Marketo
- Be a point-of-contact for marketing automation program build requests
- Manage multiple marketing automation projects under a deadline
- Implement dynamic content, segmentation, triggers, smart lists, and filter logic
- Collaborate with our Data Engineer to report on program performance to key stakeholders
- Have a passion for Marketo and other Marketing technology tools
- Bring high energy and enthusiasm to a rapidly changing environment
- Understanding of JIRA in order to help manage the intake of new projects and requests.
- Experience in HTML and CSS is a plus
- Provide support and performance insights to non-technical users
- Prior Marketo experience preferred.
Qualifications:
- Deep knowledge of the fundamentals of email marketing
- Minimum of 1-2 years hands-on marketing automation platform experience (Marketo preferred)
- Bachelor's degree
- Collaborative team player who is eager to jump in and learn
- Analytical mindset
- Strong written and communication skills
- Must have strong organizational skills, attention to detail, and the ability to prioritize in a changing environment
- Marketo Certified Associate and/or Marketo Certified Expert credentials - preferred
The Ideal Candidate
- Expert-level working knowledge of Marketo
- You have a passion for marketing SaaS solutions, connecting customer needs with product capabilities, and driving performance results
- You enjoy solving problems and are good at crafting creative solutions
- You communicate clearly and effectively with cross-functional groups and senior management
- You are used to being a SME in Manrketing Automation best practices
- You have previous experience working with Scrum Methodology
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.