Marketing Performance Analyst

Marketing Performance Analyst

Location: Boston, MA

Onsite Flexibility: Hybrid

Contract Details

• Position Type: Contract
• Contract Duration: 6 months
• Pay Rate: $48.00 $52.00 / Hour (USD)
• Work Authorization: Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Job Summary

This is a unique opportunity to join a growing and dynamic Marketing and Communications team that is making a difference in the lives of our patients and community members. The client is seeking a skilled and detail-oriented Temporary Marketing Performance Analyst to support their Marketing and Communications team for a 6-month engagement. This role will provide continuity across website analytics, search engine optimization (SEO), campaign tracking, and location management across 2 core websites. The ideal candidate is a self-directed digital analytics professional who can step in quickly, manage ongoing workflows independently, and collaborate effectively with internal teams. This is a hands-on, execution-focused role. We're looking for a team player who wants to be part of a mission to boldly transform health care through a focus on health equity, diversity and inclusion, and putting the patient at the center of all we do.

Key Responsibilities

Quarterly Reporting

• Produce quarterly performance reports that translate data into clear narratives for internal stakeholders
• Collaborate with counterparts across marketing and communications channels to represent the full scope of impact
• Compile quantitative data and project summaries that demonstrate the impact of Marketing and Communications initiatives
• Build and publish the quarterly reporting webpage, supporting email, and Tableau dashboards
• Manage the approvals process to ensure timely and accurate distribution

Website Analytics

• Monitor performance across both sites on a regular basis, proactively surfacing issues, wins, and optimization opportunities
• Configure custom event tracking and UTM parameters to ensure clean, reliable data collection
• Build team capacity by training members on analytics tools and UTM creation best practices
• Deliver regular data pulls and ad hoc analysis that inform content and campaign decisions
• Create and maintain dashboards for clinical teams and lead ad-hoc analysis meetings with stakeholders

Conversion Rate Optimization

• Tableau dashboard design, creation, and reconciliation for data visualization of patient journey
• Ensure accurate, reliable data flows from available databases to support downstream reporting and analysis
• Use data visualization in Tableau to proactively communicate marketing campaign successes, areas for improvement, and create patient journey mapping
• Work internally and across teams to ensure data is useful and informing daily work

Campaign Tracking

• Ensure every campaign launches with clean, consistent tracking in place and UTM codes aligned across all channels and teams
• Serve as a cross-departmental resource for tracking standards, helping teams set up campaigns for accurate measurement

SEO

• Strengthen organic search performance through keyword research, rank monitoring, and schema improvements
• Ensure web content is positioned for discoverability by maintaining an updated, well-structured SEO foundation
• Contribute to LLM and AI search readiness by feeding the enterprise AI platform with relevant terms and capturing learnings over time
• Support platform management across SEO tools

Local SEO

• Maintain the integrity and accuracy of location data across all listings, resolving duplicates, broken links, and outdated information
• Drive location optimization initiatives including naming convention consistency and license management

Required Skills

• Proficiency in web analytics platforms, including Piwik, Google Analytics, and Google Search Console
• Experience with SEO tools such as SEMrush
• Familiarity with Yext or similar location/reputation management platforms
• Strong analytical skills with the ability to translate data into clear, actionable insights
• Solid understanding of UTM parameters, campaign tracking, and digital reporting workflows
• Excellent organizational and communication skills
• Ability to work independently, manage multiple priorities, and meet deadlines
• Proactive and self-motivated, with strong attention to detail

Preferred Skills

• Experience with data visualization tools (Tableau, Looker, or Power BI) a plus
• Experience in healthcare or a similarly regulated industry is a plus
• Preference given toward candidates with agency experience and healthcare experience, or similarly regulated industry

Education Requirements

• Bachelor's degree (required)
• No certificates, licenses, or registrations required

Required Experience

• 5 years of experience in web analytics, campaign reporting, and SEO
• 1 2 years of experience with AEO and GEO or demonstrated knowledge of optimizing content for AI-driven search experiences such as Google AI Overviews, ChatGPT, or Claude

Benefits

• Medical, Vision, and Dental Insurance Plans
• 401k Retirement Fund

About GTT

GTT is a minority-owned staffing firm and a subsidiary of Chenega Corporation, a Native American-owned company in Alaska. We highly value diverse and inclusive workplaces and support Fortune 500 organizations across banking, financial services, technology, life sciences, biotech, utilities, and retail sectors throughout the U.S. and Canada.

Job Number: 26-10063

Industry: Data & Analytics