Marketing Performance Strategist
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Overview
Schedule
Full-time
Education
Engineering (PE)
Google (Analytics, Adwords, etc.)
Career level
Senior-level
Remote
Hybrid remote
Compensation
$80,000-$100,000/year
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Job Description
Responsive recruiter
Benefits:
- 401(k)
- 401(k) matching
- Bonus based on performance
- Company parties
- Competitive salary
- Dental insurance
- Flexible schedule
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Parental leave
- Training & development
- Vision insurance
- Wellness resources
Lakewood, CO Hybrid Schedule= WFH Monday & Friday, In-office Tuesday, Wednesday, Thursday
We are an equal opportunity employer. We believe that talent, expertise, empathy and ambition drive our success, and we base hiring decisions solely on candidate experience and skills.
We are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process, please let us know.
For our Lakewood office we are searching for a Marketing Performance Strategist, mainly focused on defining how we measure success across all brands (AlphaGraphics, PostNet, World Options), surface the insights that shape where we invest, and translate performance data into clear recommendations that move the business forward. You will partner closely with IT, Finance, external agencies, and franchise-facing teams.
This is not a reporting role, and it is not a campaign execution seat. This is a strategy role for someone who looks at performance data and asks what should we do about this, not what does this say.
The Marketing Performance Strategist acts as the strategic right hand to the VP of Marketing. Fortidia US is building a marketing organization where every initiative, every dollar, and every campaign connects directly to revenue, and the Marketing Performance Strategist is at the center of that shift.
The Marketing Performance Strategist will report to the National Marketing Manager.
Main tasks and responsibilities:
Performance Architecture
Design and own the end-to-end measurement framework across all brands and channels. Build attribution models that connect marketing activity to franchise-level revenue. Establish the KPI hierarchy and create reporting cadences that serve the marketing team, senior leadership, and brand stakeholders.
- Build measurement across paid, organic, email, local, national, and partner channels
- Create attribution models linking spend to franchise revenue, lead quality, and acquisition cost
- Define what we measure, why it matters, and how it connects to business objectives
- Establish standardized reporting cadences for the team, leadership, and brand-level stakeholders
Strategic Insights and Recommendations
Mine historical performance, identify patterns and gaps, and deliver the strategic briefings that shape marketing investment decisions. You deliver the interpretation with a recommendation attached.
- Analyze performance across the portfolio to surface opportunities, underperformance, and emerging patterns
- Deliver regular briefings to the VP of Marketing with recommendations on budget, channel mix, and priorities
- Develop scenario modeling and forecasting to pressure-test plans before committing resources
- Translate data into formats that non-technical stakeholders can act on immediately
Cross-Channel Initiative Tracking
Every active program, campaign, and test across the portfolio should have a single source of truth with metrics tied to revenue. You will build that system and keep it honest.
- Own the initiative tracker: a living view of everything in flight with defined success criteria and measurement plans
- Monitor health in real time, flag risks early, and propose corrective actions proactively
- Ensure every program has a documented post-mortem, building institutional knowledge the team can reference
- Synthesize cross-channel performance to identify compounding effects, cannibalization, or blind spots
Cross-Functional Partnership
Marketing does not operate in isolation, and this role does not either. You will serve as the marketing team’s primary strategic bridge to IT, Finance, and external partners.
- Partner with IT on data infrastructure, reporting systems, CRM integration, and attribution tooling
- Work with Finance on ROI modeling, budget forecasting, and Advertising & Development fund analysis
- Manage the performance relationship with outside media agencies: hold them to KPIs and evaluate spend effectiveness
- Collaborate with field marketing so local programs are measured and optimized alongside national efforts
Revenue Intelligence and Market Context
- Build competitive benchmarking into the performance rhythm: share of voice, positioning, channel effectiveness
- Integrate external signals (industry shifts, platform changes, economic conditions) into strategic recommendations
- Support executive presentations and board materials with narratives linking marketing investment to growth
- Identify emerging channels, technologies, and tactics worth testing based on performance potential
Team Enablement
- Coach team members on shifting from activity reporting to outcome-based accountability
- Develop templates, dashboards, and playbooks that raise the performance maturity of the marketing organization
- Establish and document testing frameworks (A/B, multivariate, holdout) as standard operating procedure
HOW WE MEASURE THIS ROLE
We are a PE-backed franchise portfolio. Everything is measured, including this position.
METRIC | WHAT IT LOOKS LIKEROI Visibility | Leadership has a clear, trusted view of marketing return across all channels and brands at any given timeInsight-to-Action | Recommendations are delivered proactively and adopted into planning within the same quarterInitiative Accountability | Every active program has defined KPIs, a measurement plan, and a documented outcomeCross-Functional Alignment | IT, Finance, and agency partners operate from shared data and aligned prioritiesRevenue Attribution | Marketing credibly demonstrates its contribution to franchise-level revenue growthTeam Maturity | Team members consistently frame their work in terms of business impact, not activity volume
Requirements:
- 5-8 years of progressive experience in marketing performance, growth strategy, demand generation, or marketing operations
- You have built performance measurement frameworks, not just inherited and maintained them
- Strong command of attribution modeling, marketing mix analysis, and ROI-based decision-making
- Experience working cross-functionally with IT, Finance, and external agencies as a strategic partner
- Advanced proficiency with analytics platforms (GA4, Looker Studio, Tableau, or similar), CRM systems, and marketing automation tools
- Ability to distill complex data into compelling narratives for executive and non-technical audiences
- Comfortable in a PE-backed environment where marketing is held to revenue accountability standards
- You move fluidly between big-picture strategy and granular execution without losing the thread on either
- Collaborative spirit, with appreciation of diverse perspectives
- Bold, passionate, tenacious and curious mindset, not afraid to explore new ideas and challenge the status quo in pursuit of better solutions
Preferred:
- Experience in multi-location, franchise, or distributed business models
- Multi-brand portfolio marketing background
- Familiarity with franchise-specific metrics: same-store sales, new center ramp, brand fund ROI, local vs. national spend optimization
- Experience managing or evaluating media agency performance
- Exposure to AI-powered marketing tools, predictive analytics, or marketing intelligence platforms
- Experience building or owning dashboards used by senior leadership or board-level stakeholders
What We Offer:
- A vibrant international environment in a continuously growing company, with many professional and personal development opportunities
- Extensive training and development opportunities within the group
- A multicultural organizational structure and team.
- Annual base salary in the $80k - $100k range based on experience
- Team and individual performance-based bonus up to 20% of your annual salary.
- Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(K) Match, Life Insurance, Short-term and Long-term Disability, Pet Insurance, and a completely free Employee Assistance Program
- Hard work, collaboration, humanity, fun, and laughter. We are a small, passionate, driven, and highly collaborative team that is fully invested in the success of our company, and value contributions from each member
Application Deadline: This position is expected to close on April 17th, 2026, but may close earlier or later based on business needs. Any updates to the application window will be reflected in this posting.
Flexible work from home options available.
Compensation: $80,000.00 - $100,000.00 per year
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
At Fortidia, we empower businesses to grow through innovative marketing, print, and business solutions. As the parent company of leading brands like AlphaGraphics, PostNet, and World Options, we support entrepreneurs and organizations of all sizes with the tools, technology, and expertise they need to succeed.
Our approach blends creativity, data-driven strategy, and operational excellence to deliver meaningful results for our customers and franchise partners. We are passionate about helping businesses connect with their audiences, streamline their operations, and unlock new opportunities for growth.
At Fortidia, our people are at the heart of everything we do. We foster a collaborative, forward-thinking culture where ideas are encouraged, careers are developed, and impact is recognized. Whether supporting local communities or driving global initiatives, we are committed to making a difference—for our customers, our partners, and each other. We believe there’s a place for everyone to grow. Whether you’re just starting your career, looking for your next big opportunity, or ready for a change, we offer a variety of roles to match your goals.
Join our team and grow with us- We invite EVERYONE to apply!
*PostNet centers (locations) are independently owned and operated. The posted positions are offered by individual franchisees who interview, hire, manage and pay the employees hired for positions in a specific local location (center) through their specific business.
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FAQs About Marketing Performance Strategist Jobs at Fortidia US
What is the work location for this position at Fortidia US?
This job at Fortidia US is located in Lakewood, Colorado, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Fortidia US?
Candidates can expect a pay range of $80,000 and $100,000 per year.
What employment applies to this position at Fortidia US?
Fortidia US lists this role as a Full-time position.
What experience level is required for this role at Fortidia US?
Fortidia US is looking for a candidate with "Senior-level" experience level.
What education level is required for this job?
The education requirement for this position includes Engineering (PE) and Google (Analytics, Adwords, etc.). Candidates with relevant qualifications or equivalent experience may also be considered.
What benefits are offered by Fortidia US for this role?
Fortidia US offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Paid Vacation, Parental and Family Leave, Career Development, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Fortidia US?
You can apply for this role at Fortidia US either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.