Marketing Program Manager (SEO + Community)

CamblySan Francisco, California

$120,000 - $160,000 / year

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Overview

Schedule

Full-time

Career level

Director

Compensation

$120,000-$160,000/year

Job Description

About Cambly

Cambly is transforming how the world learns English. With millions of students across the globe and thousands of native English-speaking tutors, we've created a platform where real conversations lead to real fluency. We're not just another language app—we're building authentic human connections that break down barriers and open up opportunities.

As we expand, we're scaling our creative capabilities to match our global ambitions. This is where you come in.

About the Role

We're looking for a strategic, creative builder who can establish Cambly's voice in organic channels from the ground up—someone who sees the white space and knows how to own it. If you thrive on 0-to-1 challenges, love the intersection of content and growth, and want your work to directly impact millions of learners worldwide, this role is for you.

You'll own our SEO/AEO strategy and community presence, establishing sustainable channels that reduce our reliance on paid advertising while building trust and authority with professional English learners in Japan, Korea, and globally. This is a high-impact role where you'll create new programs, coordinate cross-functional teams, and directly influence Cambly's long-term growth trajectory.

Responsibilities

Develop and execute Cambly's SEO/AEO program to increase organic search visibility and ranking for high-intent keywords across markets in APAC, LATAM, and Europe, including localized blog strategy, influencer partnerships for backlinks, and technical SEO implementation in partnership with the Product team.
Develop global social media strategy with localized content approaches for different markets and platforms, including Instagram optimization and YouTube expansion plans.
Outline measurable goals and create monthly reports on how we are tracking against them.
Create content strategy centered on social proof: user testimonials, tutor spotlights, student success stories, and product education that drives conversion and builds community trust.
Build community management frameworks for global platforms (including Naver - Korea, among others), local review sites, and global social channels with culturally relevant messaging.
Manage SEO content agencies and coordinate with creative teams (designers, video editors, copywriters) to produce high-quality, on-brand content at scale.
Track, analyze, and report on SEO, social, and community performance metrics to measure impact, inform strategy iterations, and present insights to leadership.
Partner with Growth, Product, and Marketing teams to align content strategy with business goals while monitoring competitive landscape and platform trends in target markets.

Requirements (Must-Haves)

5+ years of experience in SEO, content strategy, or digital marketing with proven track record of building and scaling organic channels
Demonstrated expertise in SEO/AEO strategy, including technical SEO, content optimization, and link-building programs
Strong understanding of social media platforms, algorithms, and content strategies across multiple channels (Instagram, YouTube, TikTok, etc.)
Experience developing and executing content strategies that drive measurable business results (traffic, engagement, conversion)
Experience managing agencies, freelancers, or content teams to produce high-quality work at scale
Proficiency with analytics tools (Google Analytics, SEMrush, Ahrefs, or similar) and ability to translate data into actionable insights
Excellent project management skills with ability to manage multiple initiatives simultaneously
Excellent written and verbal communication skills in English

Compensation Package

$120,000-$160,000 USD Base Salary + Pre-IPO Stock Options

Nice to Have

Familiarity with international or APAC markets, particularly Japan and Korea
Familiarity with AI tools for content optimization and SEO research
Experience in language learning, education technology, or subscription businesses
Knowledge of video content strategy for YouTube, Instagram Reels, and TikTok
Background managing influencer content programs or creator partnerships

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FAQs About Marketing Program Manager (SEO + Community) Jobs at Cambly

What is the work location for this position at Cambly?

This job at Cambly is located in San Francisco, California, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Cambly?

Candidates can expect a pay range of $120,000 and $160,000 per year.

What employment applies to this position at Cambly?

Cambly lists this role as a Full-time position.

What experience level is required for this role at Cambly?

Cambly is looking for a candidate with "Director" experience level.

What is the process to apply for this position at Cambly?

You can apply for this role at Cambly either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.