Marketing Research Manager

Job Title: Marketing Research Manager Location: Remote EST or CST Duration: 6 months Pay Range: $40-45/hr on W2 without benefitsJob Description: Capital One is seeking a Market Research Manager Contractor to join our Enterprise Brand Insights Team. In this role you will have the opportunity to provide consumer insights that inform marketing, advertising, and brand building strategies for the company. The ideal candidate will have proven experience managing primary research among B2B audiences, and utilizing the insights they identify to drive business outcomes for key strategic initiatives.WHAT YOU’LL DO Provide ongoing consumer research expertise and consultation to internal partners and senior leaders in support of marketing strategy decisions Lead research design, execution and delivery of insights utilizing a variety of brand measurement sources, including brand health and communications trackers, creative pre-testing, in-market advertising and media effectiveness studies, foundational audience insights, and ad-hoc custom qualitative and quantitative studies. This entails effectively working with and managing third-party research partners Leverage data and insights across a variety of primary, secondary and syndicated sources to bolster insights and recommendations delivered to internal partners Partner with teammates to ensure research aligns to business needs and gains executive endorsement Present brand and marketing insights to internal partners, peers and senior leaders, influencing others through story-telling and impactful insights that drive discussion and business action Partner with a team of market researchers through vendor and agency partnership) to deliver on the responsibilities listed above. Design and execution of market research projects, including deciding on appropriate research methodologies, assessing pricing and feasibility, conducting analyses, writing reports creation, and presenting insights Perform data pulls and ad-hoc analyses to inform key business decisions We're hiring an Insights contractor for incremental support and I want to ensure we set expectations correctly and align on the exact responsibilities. Here's how I'm thinking about it What you will bring to the team... Curious, self-motivated and entrepreneurial – comfortable with white space and interested in proactively proposing and pursuing new research projects to address partner questions Strong analytical skills, including the ability to read and interpret survey results, identify insights, and synthesize how these insights impact marketing strategy Strong writing and presentation skills, with outstanding communication skills and experience simplifying complex subject matter to present actionable insights in a compelling way through effective design and data visualizations Experience in planning, execution, and analysis of market research, including questionnaire design, experimental design, qualitative research, and other market research methods Experience with development and management of an on-going market research agendaBASIC QUALIFICATIONS Bachelor’s Degree or Military experience. At least 5 years of experience in a market research role. (hands on primary research)PREFERRED QUALIFICATIONS Bachelor Degree in market research, marketing, business, sociology, psychology, behavioral economics, or biology Advanced degree, such as an MBA or an MS (business, marketing research, consumer psychology, management consulting, or related field) Experience leading brand health and communications tracking research. Experience leading creative and media effectiveness research 3+ years experience in a market research role on the client side 2+ years of experience at a Fortune 500 company or a company well-known for the marketing and market research disciplines 2+ years of experience working with analytical tools such as Python, R, SAS, SPSS, SQL or similar relational database tools 2+ years experience in a marketing strategy role 1+ year of experience managing advertising campaigns for Fortune 500 brands.Company Benefits & Culture Collaborative and innovative work environment. Opportunities for professional growth and development. Flexible working arrangements. For immediate consideration please click APPLY to begin the screening process with Alex.