Marketing Science Group Director

As a Marketing Science Group Director, you will lead analytics across multiple client accounts, helping teams turn media, website, customer, and performance data into clear business direction. This is a senior leadership role for someone who can set the measurement vision, guide teams, advise senior clients, and connect analytics to real marketing decisions.

You will oversee media performance, website analytics, measurement strategy, reporting, testing, and data activation. You will also lead analytics managers and analysts, helping them grow their skills, strengthen their client presence, and keep dashboards from becoming a 47-tab mystery novel.

This position requires candidates to obtain a Level 2 Security Clearance in accordance with U.S. government regulations. As such, only U.S. citizens or permanent residents (Green Card holders) are eligible to apply.

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

You will:

• Set the analytics vision and roadmap across media performance, website analytics, measurement, and activation for multiple accounts.
• Lead senior client conversations around performance trends, measurement strategy, optimization opportunities, and business impact.
• Partner with media, strategy, creative, technology, experience, account, and project management teams to deliver integrated, data-informed solutions.
• Oversee measurement frameworks, KPIs, dashboards, testing plans, reporting approaches, and performance narratives.
• Connect media performance, website behavior, customer journeys, and business outcomes into a clear view of marketing effectiveness.
• Turn complex data into clear insights, strategic recommendations, and compelling stories for clients and internal leaders.
• Identify opportunities to improve campaign performance, digital experiences, personalization, testing, and customer engagement.
• Lead analytics managers and analysts, including staffing, prioritization, coaching, quality control, career development, and performance management.
• Establish standards for analytical rigor, data quality, reporting consistency, and executive-ready deliverables.
• Manage competing priorities across accounts while keeping teams focused, organized, and clear on what matters most.
• Build strong relationships with senior clients, internal discipline leads, and cross-agency partners.
• Stay current on marketing analytics, media measurement, privacy, first-party data, AI, automation, and emerging measurement approaches.

You have:

• 10+ years of experience in marketing, analytics, media, digital, consulting, or a related field.
• 5+ years of experience leading analytics or measurement teams, including direct people management and career development.
• Experience overseeing analytics across multiple accounts, brands, business units, or stakeholder groups.
• Deep experience in media performance measurement, website analytics, reporting, optimization, testing, and insight development.
• A strong understanding of how paid media, owned digital experiences, customer behavior, and business outcomes connect.
• Experience advising senior clients and executive stakeholders, including presenting recommendations and influencing decisions.
• The ability to turn ambiguous business questions into structured analytical approaches and practical next steps.
• Strong leadership skills, including coaching managers, developing analysts, setting priorities, and creating clarity for teams.
• Excellent communication and storytelling skills, especially with non-technical audiences.
• Experience collaborating across media, strategy, creative, technology, UX, account, and project management teams.
• Strong judgment around data quality, measurement limitations, and when a number is meaningful versus merely convincing.
• Familiarity with analytics, media, visualization, testing, and data platforms such as Adobe Analytics, Google Analytics, Tableau, Power BI, media reporting tools, tag management systems, and experimentation platforms.
• Comfort working in a fast-moving agency environment where priorities shift and the answer is rarely as simple as "the dashboard says so."
• A strong point of view on the future of marketing measurement, including privacy changes, first-party data, automation, AI-enabled analysis, and personalization.
• Curiosity, collaboration, humility, and a practical sense of humor.

Nice-to-Haves:

• Experience with military and or military clients

What We Offer

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, personal/sick days, and flex days
• Access to online services for families and new parents
• Early Dismissal Fridays (off at 3:00 PM local time every Friday)
• 13 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren't limited to, a candidate's experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$160,000 - $180,000 USD

Critical Mass is an equal opportunity employer.

Critical Mass uses artificial intelligence in our recruitment process to enhance job postings, filter keywords during the review of prospective candidates, and, in some cases, transcribe interviews with our recruiters. Human review remains central to the process, and all hiring decisions are ultimately made by our team.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid

If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html

If U.K. based: https://www.gov.uk/consumer-protection-rights

If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx