Marketing Specialist, Sales Outreach Automation

Location: United States (Remote)

Reports to: Sr. Director, Demand Generation

About the Team:

The Demand Generation team consists of a campaign function targeting key segments and verticals, an Account Based Marketing function, and a webinar function. We work cross-functionally with Product Marketing, Solution Marketing, and Sales to launch programs and tactics that drive customer and prospect engagement, generating inbound MQLs for our sales teams.

About the Role

AlphaSense is seeking a creative and results-oriented Marketing Specialist to join our dynamic team. In this pivotal role, you will craft and execute our sales outreach strategy for inbound MQLs and outbound prospecting efforts for our SDR team. As a key player on the demand generation team, you will develop compelling content and sales-specific outreach messaging that resonates with our target audience, driving prospect and customer engagement.

This position requires a blend of copywriting, strategic thinking, and a deep understanding of our products and target markets. The ideal candidate is a strategic thinker with a passion for writing and leveraging AI to streamline content creation. We are looking for someone with a data-first mindset who thrives in a collaborative, fast-paced environment. This is an individual contributor role on the Demand Generation team.

Who You Are

• 2+ years of experience in marketing, sales copywriting, or a similar role with a focus on sales outreach.
• Exceptional writing, editing, and research skills, with a portfolio demonstrating the ability to create engaging, sales-focused content.
• A willingness to test, learn, and use new AI functionality to drive efficiency in content and messaging creation.
• A strong curiosity about what the data reveals.
• Proven ability to work both independently and as part of a team to meet deadlines and achieve goals.
• Excellent organizational skills, with the ability to manage multiple projects and priorities simultaneously.
• A dual-minded approach: You are creative and willing to experiment, but also process-driven and rely on data to make decisions.

Preferred Skills and Qualifications:

• Bachelor's degree in Marketing, Communications, or a related discipline.
• Experience with sales outreach and marketing automation platforms (e.g., Outreach, Marketo, Salesforce).
• A keen eye for detail and an appreciation for strong brand messaging.
• A results-oriented and curious mindset, with a passion for continuous improvement.
• Strong project management and collaboration skills.

What You'll Do

• Develop and execute sales outreach strategies in collaboration with the campaigns, solution marketing, product marketing, and sales & CS teams.
• Embrace and master new AI-powered tools to enhance content creation, personalization, and outreach effectiveness.
• Write, edit, and optimize compelling copy for various sales outreach initiatives, ensuring it aligns with our brand voice and drives desired actions, such as booked meetings.
• Continuously maintain, audit, and update our Marketo SDR automated email nurture paths to ensure the most relevant messaging and content.
• Work primarily in Outreach and Marketo for our outbound and inbound sales sequences.
• Monitor data and Tableau dashboards to ensure our sequences are effective, used correctly, and show progress down the marketing and sales funnel.
• Conduct industry research and internal interviews to develop a deep understanding of our products, services, target markets, and personas.
• Adapt messaging and tone for different industries, company profiles, and audience segments to maximize relevance and impact.
• Continuously test and learn from outreach performance, using data to inform and refine your approach.
• Collaborate with sales team leads to understand their needs and provide effective outreach materials.
• Present concepts and results to internal stakeholders and the sales team.
• Stay current with industry trends in sales outreach, marketing communications, and our clients' fields.
• While the primary focus is on sales outreach, this role will have opportunities to contribute to and influence messaging across various marketing channels, including chat programs, microsites, webinars, landing pages, and ad copy.