Marketing Specialist
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Job Description
Loving Air Inc – Fredericksburg, VAFull-Time | On-Site (Not Remote)
Build the brand. Tell the story. Drive the growth.
Loving Air is a locally owned, family-run HVAC company serving residential homeowners and faith-based organizations in our community. We’re looking for a Marketing Specialist who can plan, create, and execute strategic marketing initiatives that strengthen our brand presence both online and in the community.
This is a hands-on, on-site role responsible for social media management, content creation, event coordination, digital marketing support, and internal brand alignment.
If you’re creative, organized, and results-driven — and you enjoy turning ideas into measurable impact — we’d love to talk with you.
What You’ll Do
- Develop and implement marketing strategies that promote HVAC services and membership programs
- Create written, visual, and video content for social media, website, email campaigns, and print materials
- Manage social media platforms (Facebook, Instagram, Google Business, LinkedIn, Nextdoor, etc.)
- Monitor engagement and respond to customer interactions
- Coordinate marketing events including home shows, sponsorships, and community outreach initiatives
- Design promotional materials including flyers, banners, and branded assets
- Collaborate with technicians and office staff to gather testimonials, job photos, and service stories
- Track KPIs including engagement, lead generation, and campaign performance
- Prepare performance reports and recommend improvements
- Oversee website updates and SEO content optimization
- Support and monitor digital ad campaigns (Google Ads, Meta Ads, etc.) with external partners
- Manage vendor relationships (printers, event organizers, agencies)
- Support internal company communications and employee recognition initiatives
- Represent Loving Air at events and ensure brand consistency
- Uphold core values: Sense of Urgency, Positive Attitude, Team Player, Willingness to Learn and Teach, Integrity
What We Offer
- Competitive salary (based on experience)
- Stable, full-time, on-site role
- Creative ownership with leadership support
- Opportunity to directly impact company growth
- Community-facing marketing initiatives
- Growth and professional development opportunities
- Supportive team culture
We believe in accountability — but we also believe in encouragement, communication, and doing the right thing
Schedule
- Monday–Friday
- In-office position
- Occasional evening or weekend events required
Requirements
- Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
- 2+ years of experience in marketing, social media, or event coordination
- Strong written and verbal communication skills
- Proficiency in Canva, Adobe Creative Suite, or similar tools
- Familiarity with Meta Business Suite, Google Analytics, and marketing reporting tools
- Strong project management and organizational skills
- Ability to work independently and cross-functionally
- ServiceTitan Marketing Pro experience preferred
- Photography and video editing skills a plus
- Must be available for occasional weekend or evening events
Core Competencies
- Creativity and innovation
- Strategic thinking
- Project execution
- Analytical and KPI-driven mindset
- Clear communication
- Professional brand representation
- Adaptability and initiative
- Team collaboration
Physical Demands & Work Environment
- Primarily office-based
- Frequent computer and phone use
- Occasional standing and walking at events
- Occasional lifting under 25 lbs (banners, displays)
- Combination of office setting and on-site event environments
If you’re looking for a marketing role where your ideas are implemented, your creativity is valued, and your work directly impacts growth — we’d love to meet you.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
