Marketing Specialist

Description

Tyler Technologies is seeking a Marketing Specialist to join our Schools marketing team. This role is ideal for a results-driven marketer who enjoys creating compelling content, executing integrated marketing programs, and collaborating across teams to drive meaningful engagement.

In this role, you will support marketing initiatives that generate demand, increase brand awareness, and strengthen relationships with prospects and clients. You'll partner with cross-functional teams to plan and execute campaigns, develop targeted content, and manage projects from concept through completion.

The ideal candidate is both collaborative and self-directed, comfortable working with stakeholders to shape strategy while also owning execution across multiple, concurrent initiatives.

Responsibilities

• Plan and execute integrated, multi-channel marketing initiatives across email, web, social media, content marketing (blogs, white papers), webinars, advertising, video, and in-person experiences.
• Drive demand generation and engagement through targeted inbound and outbound programs aligned to business goals.
• Measure and optimize performance by analyzing campaign metrics, identifying trends, and applying insights to improve future marketing effectiveness.
• Collaborate cross-functionally with subject matter experts and stakeholders to develop relevant, audience-focused messaging and content.
• Create compelling, brand-aligned content that reflects Tyler's voice and resonates with key audiences.
• Identify and recommend new opportunities, channels, and tactics to expand reach and increase market impact.
• Develop a strong understanding of Tyler's products, markets, competitors, and customer needs to inform strategy and positioning.
• Support marketing planning and prioritization by contributing insights, ideas, and data-driven recommendations.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field - or equivalent practical experience
• 3+ years of experience in marketing, preferably in B2B or public sector (B2G) environments
• Demonstrated experience executing integrated, multi-channel marketing programs, including digital channels such as email, web, social media, and content marketing
• Strong writing, editing, and storytelling skills, with the ability to translate complex topics into clear, compelling messaging for target audiences
• Experience using data and analytics to measure performance and inform marketing decisions
• Proven ability to manage multiple projects, priorities, and deadlines in a fast-paced environment
• Collaborative mindset with experience working cross-functionally with internal stakeholders and subject matter experts
• Familiarity with marketing tools and platforms (e.g., marketing automation, CRM systems, content management systems, or analytics tools)
• Curiosity, initiative, and a proactive approach to identifying opportunities and solving problems
• Experience in the technology/software industry and/or K-12 education sector preferred