Marketing Specialist

Who Are We?

Have you ever gone into a grocery store or convenience store for things like milk, bagged salads, or frozen pizza? The coolers and freezers you find those and other food products in are what we do!! Zero Zone is a manufacturer of reach-in and open refrigerated and frozen food display cases as well as the refrigeration systems that work behind the scenes to cool the cases, keeping the food fresh! We also make powerful industrial refrigeration systems for food warehousing, pharmaceuticals, and even ice rinks!

Our company is structured across 2 divisions - the Display Case Division, located in North Prairie, WI, Waukesha, WI, and Mukwonago, WI and the Refrigeration Systems Division, located in Ramsey, MN and Dyersville, IA.

What Are We Like?

At Zero Zone, you will be a valued member of the Zero Zone team, able to take ownership of your own career path. We believe in hard work, teamwork, collaboration, and respect, and we have grown through dedication to our Purpose: "Preserving customer valuables through refrigeration." For over 60 years, we have been a leader in refrigeration, and our people are well known for exceptional customer service. We also believe we are the COOLEST coworkers (pun intended)! This is an opportunity for you to make a difference in the refrigeration industry with one of the top leading manufacturers in the country! Come grow with us!

What Can We Offer You?

• Vacation and Personal Hours (after only 30 days!)

• Competitive Wages

• Comprehensive Benefits Package (medical, dental, vision, life insurance, STD, LTD, AD&D, HSA/FSA, EAP)

• 401k and Profit Sharing

• 10 Paid Holidays

• Flexible Schedules

• Casual Dress Code

• Wellness Programs and Incentives

• Steel Toe Reimbursement

• Employee Engagement Programs

• One-time Home Computer Reimbursement

• And more!

What Will You Do?

Under the direction of the Senior Marketing Specialist, the Marketing Specialist is responsible for supporting the execution of digital marketing programs, coordinating tradeshows and marketing logistics, managing content distribution, maintaining marketing systems, and assisting with analytics and reporting. This role acts as a bridge between marketing strategy and day-to-day execution, ensuring campaigns and operational processes run smoothly and effectively.

Essential Responsibilities:

• Digital Marketing & Content Distribution

• Reviewing, formatting, and deploying newsletters in Hubspot

• Formatting blog communications, editing SEO, and posting content

• Managing website updates (non-design-related), including updating pages, routing web forms, and ensuring inquiries reach the correct team member.

• Maintaining marketing forms, contact lists, and CRM properties to ensure data accuracy.

• Working within HubSpot to support digital campaigns, workflows, lead routing, and reporting.

• Reviewing sales data and making meaningful connections or updates within HubSpot to strengthen segmentation and insights.

• Analytics & Reporting

• Pulling digital analytics reports and identifying performance trends to support strategic planning.

• Monitoring website engagement, email metrics, and campaign-level KPIs.

• Assisting with data analysis to connect insights across platforms

• Internal Collaboration & Presentation Support

• Creating internal presentations for leadership, sales teams, and marketing updates.

• Acting as the operational link between high-level marketing strategy and hands-on execution.

• Communicating effectively with cross-functional teams to ensure successful campaign and project delivery.

• Tradeshows & Events

• Coordinating tradeshow logistics, including managing booth materials, handling shipping, and registration.

• Assisting with on-site events

• Other duties as assigned

Requirements for Effective Performance:

• Bachelor's Degree in Marketing, Communications, Business, or related field.
• 2+ years of experience in digital marketing, marketing operations, or content coordination (internships accepted).
• Experience with HubSpot Marketing Hub or Salesforce Marketing Cloud
• Knowledge of SEO best practices and digital analytics tools.
• Proficiency in Microsoft Office (PowerPoint, Excel, Word).
• Strong organizational, prioritization, and coordination skills.

Skills/Abilities/Specifications:

• Excellent attention to detail and process management.
• Independent, resourceful problem solver with a continuous improvement mindset.
• Strong communication and organization skills.
• Ability to manage multiple projects and deadlines simultaneously.

Behavioral & Environmental Requirements:

• Maintain a positive work attitude. Zero Zone expects all employees to behave and communicate in a manner which will facilitate good relationships with customers, clients, co-workers, and supervisor.
• Safety toe shoes and safety glasses are required while in production areas.
• Regularly required to sit, stand, and walk throughout the office and production areas; have use of hands and fingers to use a computer, telephone, and other office equipment; reach with hands and arms; and talk or hear. The employee must occasionally lift and/or move up to 15 pounds.