
Marketing Specialist III - Client Marketing Leader
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Overview
Job Description
Marketing Specialist III - Client Marketing Leader
MUST HAVE: 4+ years of Project management experience, 4+ years of marketing experience in the credit card or financial services industries, 2+ years SEO experience
Role Summary/Purpose:Support VP, Client Marketing Leader to execute strategies that bolster our key retail brands, optimize partner relationships, drive deeper credit penetration that optimize the consumer buying experience by integrating credit in all relevant touch points. This includes building an effective online credit presence, an in-store credit culture, and consumer offers which drive incremental spend and retailer loyalty. (multi-channel, multi-segment consumer marketing).
This position is remote, where you have the option to work from home. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We're proud to offer you choice and flexibility.
Essential Responsibilities:Execute a growth plan(s) to align with the overall client business strategy.Wing to Wing Campaign ManagementCreative Development, Print & Production, Legal SubmissionsProficient in Adobe Workfront platformProject ManagementStatement MatricesCollateral ManagementIn-Store CollateralDigital AssetsRefresh/RebrandingOptimize execution of digital marketing strategies in conjunction with partner efforts (Client Website, SEM, SEO, Mobile Platforms, Social Media) to build client and SYF growth.Ensure clients efforts follow all advertising and compliance guidelines and leverage existing processes.Introduce new ideas and concepts to drive consumer growth and strengthen partner relationships.Create, build, and maintain a collaborative partnership with sales, legal, compliance, operations and marketing support teams to drive overall results.Perform other duties and/or special projects as assigned.
Qualifications/Requirements:Bachelor's degree or, in lieu of a degree, a high school diploma and 4+ years of marketing experience in the credit card or financial services industries2+ years of total marketing experience, preferably in credit card, financial services, or retail industry
Desired Characteristics:In-depth understanding of marketing tools and methodologiesFamiliar with traditional consumer marketing channels as well as online and social mediaRetail, credit card or other financial services marketing experienceStrategic thinking with ability to develop and implement actionable plans to drive business resultsAbility to influence across all levels of organizationStrong analytical skills (segmentation, targeting, ROI, results testing)Champion of marketing metrics and program measurement (incremental sales calculation, campaign profitability, break-even analysis)Ability to interact effectively with key clients and sales teamsProven accountability for business results--executes against plan and deliversAbility to manage multiple projects/initiatives simultaneouslyDetail-oriented with strong project management skillsStrong presentation skills
Talteam Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
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