Marketing Strategist (Performance & Growth)

• Marketing Strategist (Performance & Growth) • Department: Marketing • Location: Penrose, CO (Hybrid considered) • Reports To: Director of Sales and Marketing 

Position Summary 

Estes Industries is seeking a Marketing Strategist to drive measurable revenue growth across D2C, B2B, and Education channels. This role owns campaign planning, execution, and performance optimization across digital platforms and is accountable for results tied to traffic, conversion, and revenue impact. 

This is a performance-based marketing role requiring strong execution, structured testing, and consistent reporting using Power BI, Shopify analytics, Klaviyo campaign metrics, and social media analytics. 

Key Responsibilities 

• Build and execute marketing campaigns tied to revenue goals, promotions, and product launches. 

• Manage performance marketing across Google Ads, Meta Ads, and LinkedIn. 

• Own email and lifecycle campaign execution using Klaviyo (or equivalent), including promotional campaigns and automated flows. 

• Lead promotional calendar planning and campaign coordination across D2C, B2B, and Education business segments. 

• Define conversion strategy and campaign requirements; partner with internal web resources to implement landing page and onsite promotional updates. 

• Monitor performance weekly, identify gaps, and optimize campaigns through structured testing and iteration. 

• Deliver consistent reporting on key KPIs including conversion rate, ROAS, CAC/CPA, traffic performance, and campaign revenue contribution. 

• Collaborate cross-functionally with Sales and internal teams to align marketing execution with revenue priorities. 

Performance Expectations 

This role is measured on: 

• Revenue contribution and campaign performance 

• Conversion rate improvement 

• Paid media efficiency (ROAS, CAC/CPA) 

• Email revenue contribution and retention impact 

• Promotional performance vs baseline 

• Speed of execution and consistency of campaign output 

Required Qualifications 

• 5+ years of experience in performance marketing, ecommerce marketing, or growth marketing. 

• Hands-on experience managing and optimizing campaigns in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager. 

• Experience with ecommerce and analytics platforms including Shopify, GA4, Power BI (preferred), and Business Central. 

• Experience managing email marketing campaigns and flows in Klaviyo or similar platforms. 

• Strong understanding of funnel performance metrics including ROAS, CAC, conversion rate, AOV, and retention. 

• Hands-on experience creating and adapting marketing assets in Canva to support paid campaigns, email marketing, and ecommerce initiatives. 

• Demonstrated ability to avoid one-size-fits-all marketing approaches by identifying fresh angles, untapped audiences, and unconventional growth opportunities, while challenging assumptions and executing strategies backed by clear hypotheses and measurable goals. 

• Strong project management skills and ability to execute independently. 

Preferred Qualifications 

• Experience supporting both D2C and B2B marketing environments. 

• Familiarity with wholesale/distributor marketing or education/institutional sales cycles. 

• Experience with structured creative testing and optimization frameworks. 

Why Estes 

Estes Industries is the world leader in model rocketry and STEM-inspired products. This role offers the opportunity to modernize and scale performance marketing within an iconic brand while directly impacting measurable revenue growth across multiple channels. 

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