Marketing Student Assistant (Student Government)

Definition and Purpose

Under the supervision of the Assistant Coordinator—Marketing (Communications & Outreach), the Marketing Student Assistant addresses the needs of the ASI Student Government program in researching, implementing, and developing guidelines and procedures for marketing and communications of the ASI Student Government brand and events. This position works to ensure that ASI and Cal Poly brand standards are met and adhered to. This highly motivated and creative position is responsible for the development, production, and distribution of promotional materials and marketing collateral, gathering and drafting content, administering ASI’s social media marketing strategy, developing strategies to increase participation in sponsored activities and programs, and representing the ASI brand across ASI social media platforms and at outreach events as needed.

Requirements

Educational Requirements and Qualifying Experience

• Must be a currently enrolled student at Cal Poly with a minimum of 6 units. Graduate students must carry 4 units.
• Marketing, journalism, or public relations major preferred.
• Must be highly organized and have great time management and planning skills.
• Excellent oral and written communication skills.
• Photography skills preferred.
• Demonstrated experience in social and digital media.
• Experience with marketing, advertising, communications, public relations, or customer service.
• Experience with administration, supervision, leadership, or management.
• Experience with ASI program participation preferred.
• General knowledge of program services.
• Self-starter.
• Positive attitude, detail, and customer-oriented with excellent multitasking abilities.

Supervisory Responsibilities

• None

Essential Duties and Responsibilities

• Assist with ensuring that ASI Student Government identity standards, professionalism, and consistency are maintained and met through production of collateral material, display cases, promotional material, and marketing information.
• Assist with the development, implementation, and revisions of the ASI Student Government Marketing/Communication Plan.
• Generate creative, original content and assist with management of ASI’s social media marketing strategy across all platforms, including but not limited to Instagram, Facebook, LinkedIn, and YouTube. Create and disseminate digital content, including but not limited to the ASI website, apps, newsletters, press releases, and presentations for ASI programs and services.
• Coordinate and/or assist with Student Government program area assessment efforts.
• Draft, review, and organize content for marketing promotions requests.
• Distribute final digital assets to appropriate areas for posting.
• Post and deliver marketing materials; distribute materials to ASI programs and other campus organizations.
• Set-up digital and in-person promotional displays.
• Work as an ASI representative at events when available and serve as a knowledgeable program ambassador at all times.
• Provide excellent customer service while maintaining positive, professional relationships with staff and campus community members.
• Assist in the coordination of public relations and marketing for ASI Student Government programs and services, including special projects.
• Develop and implement creative and original marketing strategies and tactics.
• Identify distribution opportunities to appropriate areas for sharing promotions.
• Assist in planning special promotions or events.
• Act as liaison and outreach facilitator between campus groups/clubs/residence halls, promotional agencies, and ASI Student Government programs.
• Collaborate with other program areas.
• Assist and when necessary, coordinate photographers and participants during promotional photoshoots.
• Collaborate with ASI graphic designers, photographers, and videographers on marketing campaigns and collateral material.
• Research, identify, and apply new strategies or tools for marketing, outreach, and communication efforts.
• Assist in determining the needs of the Cal Poly campus community through surveys, focus groups, etc.
• Hold regularly scheduled office hours.
• Attend all mandatory meetings, workshops, and retreats.
• Maintain prompt hours and follow absence procedures.
• Adhere to and enforce all ASI departmental policies and procedures.
• Ensure a safe environment for all participants.
• Maintain familiarity with evacuation plan for work area

Other Duties and Responsibilities

• The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect
• Reporting Act and is required to comply with the requirements set forth in ASI policy as a condition of their employment.
• Other duties as assigned.

Period of Employment

Employment with this organization is of an "at will" nature, which means that the employee may resign at any time and ASI may

discharge the employee at any time with or without cause.

Benefits

Compensation and Hours

Hourly Pay Rate: $16.90 per hour

Hourly Pay Range: $16.90 per hour - $16.90 per hour

Requires Spring 2026, Summer 2026, Fall 2026 work availability

Date revised: 03/09/2026

The Associated Students, Inc. is an Equal Opportunity Employer