Media Consultant (Fractional)

DESCRIPTION

We are seeking an experienced Media Consultant to partner with our marketing organization on a fractional basis, approximately 20 hours per week for an initial three-month engagement, with the potential for a longer-term extension. This role is central to ensuring our media campaigns are strategically planned, flawlessly executed, and rigorously measured across all channels.

We have a full time media agency, and are looking for an individual who can help work with them and us to ensure a smooth partnership and optimized results. This person will be passionate about having the opportunity to work quickly to transform a marketing engine, and will set up internal stakeholders and external partners for success.

The ideal candidate is a seasoned media operator who thrives at the intersection of brand, performance, and technology - someone who can move fluidly between campaign management, cross-functional partnership, and data infrastructure strategy.

We are an omni-channel business, and are looking for strong e-commerce growth fundamentals expertise while also ensuring we are supporting a "full-funnel" structure that will drive sales across all channels.

Hourly Rate: $120 to $150

RESPONSIBILITIES

Campaign Management & Execution

• Oversee end-to-end media campaign operations, ensuring all campaigns are live, running, and delivering against KPIs on time and on budget
• Monitor campaign health across channels daily, proactively surfacing issues and optimizing for performance
• Partner with Marketing leadership on the media calendar and ensure seamless coordination of campaign go-lives across teams

Cross-Functional Partnership

• Attend meetings with media agency and ensure we are utilizing and maximizing our partnership appropriately
• Partner closely with content teams to align creative assets and messaging with media strategy and channel requirements
• Collaborate with all channel leads: DTC and Retail as well as coordinate with Amazon team /agency to ensure full-funnel media is driving performance at every stage of the purchase journey
• Serve as the connective tissue between marketing, channel, and content stakeholders - translating strategy into execution•

Full-Funnel Performance

• Work with agency on development of full-funnel media strategies that address awareness, consideration, and conversion across DTC and omni-channel environments
• Partner with channel leads on ensuring plans set up to drive success at each channel
• Identify gaps and opportunities across the funnel, making data-driven recommendations to improve performance
• Balance short-lead performance indicators (ROAS, CVR, CTR) with long-lead brand metrics

Data, Measurement & Technology

• Partner with the technology team to advance the organization's data layer, ensuring clean, reliable, and actionable data infrastructure
• Evaluate, recommend, and manage industry-best measurement partners and tools for both DTC and omni-channel contexts
• Build and maintain measurement frameworks that incorporate both short-lead (paid media KPIs) and long-lead (brand health, MMM) indicators

REQUIREMENTS

• 8+ years of experience in media, performance marketing, or integrated marketing - agency or brand-side
• Demonstrated experience managing media campaigns across DTC, Amazon, and Retail (or equivalent omni-channel environments)
• Deep understanding of full-funnel media strategy and how channels interact across the purchase journey
• Proficiency with media measurement tools and methodologies, including attribution platforms, MMM, and incrementality testing
• Experience working with data and tech teams on data layer strategy, tagging, and analytics infrastructure
• Strong project management skills with the ability to manage multiple workstreams simultaneously across cross-functional teams
• Excellent communicator who can translate complex media and data concepts for non-technical stakeholders

NICE TO HAVES

• Experience in consumer packaged goods (CPG), e-commerce, or retail marketing
• Familiarity with major measurement and analytics platforms (e.g., Northbeam, Triple Whale, Nielsen, IRI/Circana, Rockerbox, or similar)
• Prior experience in a fractional or consulting capacity

WHAT SUCCESS LOOKS LIKE

• Campaigns are consistently live, optimized, and delivered on schedule
• Channel leads and content teams are aligned and operating from a shared media plan
• A robust, reliable measurement framework is in place that reflects both short- and long-term business impact
• Data infrastructure partnerships are advancing toward a more mature, integrated data layer
• The SVP of Marketing has clear visibility into media performance and strategic recommendations at all times