Media Planner and Buyer

• Accurate, efficient campaign planning and execution that meets or exceeds KPIs.
• Effective budget management and optimization to maximize ROI.
• High‑quality media plans that achieve campaign objectives and satisfy clients.
• Timely, accurate billing and reconciliation.
• Strong relationships and positive feedback from clients, vendors, and internal teams.

• Work closely with marketing lead on account(s) to develop and implement and present media strategies aligned with client business goals and marketing objectives.
• Own detailed plan development and management including rfp management, rate and added value negotiation, innovative opportunities and results-driving recommendations, flighting, reconciliation.
• Lead the execution of media plans across digital and traditional channels, ensuring seamless campaign delivery.
• Participate in the financial aspects of media planning, including billing reconciliation and media buy execution. manage make-goods and added value.
• Contribute to media strategy, campaign reports, and client presentations.
• Stay abreast of industry trends and developments in both digital and traditional media and share out recommendations with team.
• Build and maintain relationships with media vendors, exploring innovative opportunities for clients.
• Use research tools to define target audiences and identify strategic media buying opportunities.
• Be seen as a reliable resource to clients and internal team members.
• Work with internal teams to ensure effective campaign execution and alignment with client objectives.

1. 3-5 years of experience in media planning, with a focus on digital & traditional Media
2. Bachelor’s degree in Advertising, Marketing, Communications, or related field.
3. Agency experience. Comfortable in a fast-paced, client service environment.
4. Proficiency with Microsoft Office Suite, especially Excel and Powerpoint.
5. Strong communication, analytical, and organizational skills.
6. Very detail oriented.
7. Client service focused.
8. Ability to manage multiple projects in a dynamic environment.
9. Experience planning and buying for traditional media tactics such as Radio, TV, OOH, Event Sponsorships.
10. Experience with media planning software (e.g., STRATA, Media Ocean, Prisma and Spectra).
11. Experience working in Healthcare and/or Higher Education is a plus!

• The best co-workers you’ll ever find
• Unlimited PTO
• Medical, Dental, Vision, 401k plus match
• Annual performance bonus eligibility
• Ongoing training opportunities
• Planned outings and team events (remote workers included!)

• Prolonged periods of sitting at a desk and working on a computer.
• Occasional standing, walking, or lifting of office supplies (up to 10–20 lbs.)
• Frequent communication via phone, email, and video conferencing.
• Work is performed in a temperature-controlled office environment with standard lighting and noise levels.
• Position may require occasional travel to client site

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