Media Planner
Havas GroupNew York, New York
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Overview
Schedule
Full-time
Career level
Senior-level
Benefits
Career Development
Job Description
Description
JOB SUMMARY
The Connections Planner is critically important and requires a blend of analytical and intuitive skills, marketing and consumer research experience, thoughtfulness and
effective communication skills. Connections Planners participate in the development and management of effective cross channel media plans with inputs from Client
Leadership and Strategic Communications Planning
MAIN RESPONSIBILITIES
- Demonstrate a strong understanding of the client’s business and the consumer journey
- Working with Managers, assist in fulfilling the media plan strategy and achieving cross channel plan goals with inputs from Client Leadership and Strategic
- Communications Planning (media mix, delivery goals, flighting, daypart, etc.)
- Assist in determining the optimal strategic approach cross channel and within channel (Digital, Print, Video, Audio, Specialty)
- Support and assist Managers in the development and writing of client facing cross channel plan recommendation including plan presentations with accompanying flowcharts and budgets
- Master the use of general and media industry tools and systems
- Create briefs for internal Investment Teams and work with investment teams to create media partner RFPs inputs
- Maintain collaborative, productive working relationship with Investment Teams and Havas Affiliates to ensure media strategies are being delivered and brand goals/client needs are being met
- Create, own and maintain flowcharts, buying guidelines, budget summaries and plan deliveries
- Provide research and analysis to assist with various issues that arise in the execution of the tactical plan
- Ensure quality control by reviewing/confirming accuracy of all forms generated by Connections Planner Associate for purposes of authorizing or activating media plans and recommendations
- Stay apprised of industry standards, new media programs/opportunities and can advise on new ways to reach targets
- Mentor and support junior team members
KEY COMPETENCIES
- Excellent verbal and written communication skills for frequent contact with internal teams and the assisting of POV’s, plan presentations, etc.
- Demonstrated ability to apply critical thinking and analysis in business writing
- Strong analytical skills, ability to relate results to client business objectives
- Solid quantitative understanding of media planning and buying
- Possess a basic knowledge of strengths and weaknesses of each media type
- Extremely detail oriented with strong organization skills
- Working knowledge and practical application of media research tools (IMS, MRI, Nielsen, ComScore, Simmons, etc.) with the ability to analyze syndicated research
- Effective time management skills with an ability to multitask and prioritize
- Strong computer skills (Microsoft Word, Excel, and PowerPoint)
- Able to make independent decisions
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FAQs About Media Planner Jobs at Havas Group
What is the work location for this position at Havas Group?
This job at Havas Group is located in New York, New York, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Havas Group?
Employer has not shared pay details for this role.
What employment applies to this position at Havas Group?
Havas Group lists this role as a Full-time position.
What experience level is required for this role at Havas Group?
Havas Group is looking for a candidate with "Senior-level" experience level.
What is the process to apply for this position at Havas Group?
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