Media Planning Associate

Boise-Based Opportunity

This role is intended for candidates located in the Boise area. Team members are expected to be in the office Tuesday through Thursday each week.

Great media planning starts with great people. As a Media Planning Associate at Drake Cooper, you'll play an important role in helping our team develop and execute integrated media plans that connect brands with the right audiences. You'll partner with smart, supportive teammates across the agency, contribute to impactful client work, and gain hands-on experience in media strategy, planning, and campaign execution. If you're organized, curious, and excited to grow your career in media, we'd love to meet you.

• Build and maintain media plans, media flows, and campaign strategies for client initiatives.
• Own the organization and maintenance of planning documents, budget breakdowns, timelines, reconciliation sheets, and related materials.
• Conduct quality assurance reviews to ensure plans, placements, budgets, audiences, and tactics align with approved strategies.
• Assist with media research, audience insights, competitive analysis, benchmarks, and market trends.
• Coordinate project timelines, deliverables, and communication across Media, Account Services, Project Management, Analytics, Finance, and Buying teams.
• Track planning updates, approvals, campaign launches, and key milestones.
• Support budget pacing, documentation, and campaign organization throughout execution.
• Participate in planning, billing, and cross-functional team meetings.
• Maintain organized planning resources, trackers, and shared documentation.
• Develop strong knowledge of media strategy, audience targeting, and channel planning best practices.
• Embrace AI-powered tools to enhance efficiency, streamline workflows, and uncover insights while applying critical thinking, maintaining quality standards, and ensuring human oversight in all deliverables.