Media Planning Specialist

Overview

Our client, a nationally recognized mission-driven organization, is seeking a Media Planning Specialist to support the development and execution of strategic, multi-channel media campaigns. This onsite role offers the opportunity to collaborate across marketing, analytics, and creative teams to drive impactful audience engagement initiatives.

The ideal candidate brings hands-on experience in digital media planning and a strong understanding of audience strategy, performance insights, and cross-channel campaign execution.

Responsibilities

• Develop and manage strategic media plans across paid search, display, video, and paid social channels, including both campaign-based and always-on initiatives

• Collaborate with cross-functional teams to support integrated, cross-channel funnel strategies and audience journeys

• Partner with stakeholders to define campaign goals and determine the optimal media mix to achieve objectives

• Build and refine audience targeting strategies across platforms based on defined segments

• Maintain holistic tactical media plans, including channel budgets, forecasting, and coordination with media operations or external partners

• Translate audience and channel strategies into detailed media plans to support seamless campaign execution

• Partner with analytics and user experience teams to establish performance goals, forecast ROI, and ensure proper audience taxonomy

• Provide direction on creative asset requirements for various media channels and tactics

• Present media recommendations to stakeholders and facilitate cross-channel coordination to reduce audience overlap

• Interpret campaign performance reporting and deliver clear, actionable insights to inform future strategy

• Maintain strong project management practices to ensure deliverables are completed on time

Required Skills

• Minimum of 3 years of experience in digital advertising or media planning

• Exposure to advertising technology platforms, including demand-side platforms

• Foundational understanding of media planning principles and platform capabilities

• Strong written and verbal communication skills

• Ability to manage multiple priorities in a deadline-driven environment

• Motivated, adaptable, and committed to continuous learning

Preferred Qualifications

• Experience leveraging media planning tools

• Strong ability to interpret data trends and performance insights to shape future campaign strategies

How to Apply

If you are interested in contributing to a high-impact organization and bringing strategic media expertise to a collaborative team environment, please submit your resume for confidential consideration. Qualified candidates will be contacted with additional details.