Media Strategist and Buyer

Blueprint Creative GroupBoston, MA

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Overview

Schedule

Full-time

Career level

Senior-level

Remote

Job Description

About Us:Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management.Position Overview:The Media Strategist and Buyer designs and executes an annual media plan that achieves equitable reach across priority populations. This role ensures that all placements are cost-effective, measurable, and culturally targeted.

Key Responsibilities:

Develop and manage the annual paid media strategy and budget in coordination with client and internal teams.
Create innovative media buys using a mix of traditional, digital, programmatic, and community-based platforms.
Ensure equitable reach for Black, Latino, Asian, immigrant, and rural communities.
Negotiate vendor contracts, oversee placement schedules, and track KPIs such as reach, frequency, and engagement.
Partner with the Data Analyst to monitor media performance and refine buys based on RCT and evaluation data.
Collaborate with the Creative Director to ensure consistent and resonant message delivery across all media.
Provide monthly media performance reports with actionable insights.

Qualifications:

Bachelor’s degree in marketing, media planning, or analytics.
7+ years in media strategy and buying, preferably in public sector or health awareness campaigns.
Deep understanding of equitable media planning and multicultural engagement.
Experience with Google Ads, Meta Ads, OTT, and community-based media buying.This position is Remote/Telecommute job. Massachusetts residence is a plus.

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FAQs About Media Strategist and Buyer Jobs at Blueprint Creative Group

What is the work location for this position at Blueprint Creative Group?

This job at Blueprint Creative Group is located in Boston, MA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Blueprint Creative Group?

Employer has not shared pay details for this role.

What employment applies to this position at Blueprint Creative Group?

Blueprint Creative Group lists this role as a Full-time position.

What experience level is required for this role at Blueprint Creative Group?

Blueprint Creative Group is looking for a candidate with "Senior-level" experience level.

Does Blueprint Creative Group allow remote work for this role?

Yes, this position at Blueprint Creative Group supports remote work, giving candidates the flexibility to work outside the primary office location.

What is the process to apply for this position at Blueprint Creative Group?

You can apply for this role at Blueprint Creative Group either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.