Membership Sales Director- Cross Lanes, WV
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Overview
Job Description
Job Summary:
The Membership Sales Director at Anytime Fitness plays a vital role in helping people take the first step toward a healthier, happier life. This full-time position focuses on connecting with prospective members, understanding their goals, and guiding them toward the programs and coaching that will help them succeed.
This is more than a sales role — it’s about changing lives through fitness and strengthening our local community. You’ll be part of a supportive, purpose-driven team that works together to make fitness accessible, welcoming, and rewarding for everyone.
Key Responsibilities
Member Growth & Connection
Welcome and engage with new prospects, learning about their goals and helping them choose the right membership or coaching option
Conduct club tours and consultations that build confidence and excitement about joining
Build genuine relationships with members and leads through consistent and timely follow-up
Maintain strong conversion rates by focusing on connection, clarity, and trust
Community Engagement & Outreach
Create partnerships with local businesses, schools, and organizations to promote health and wellness in the community
Represent Anytime Fitness at local events to connect with new people and share the positive impact we make
Assist with in-club promotions and challenges that build engagement and participation among members
Retention & Member Experience
Stay in touch with members to ensure they feel supported and connected after joining
Collaborate with the coaching team to ensure each new member begins with a clear plan for success
Help maintain a welcoming, professional environment that reflects our club standards and values
Organization & Reporting
Track daily and weekly performance metrics related to tours, leads, and conversions
Participate in weekly strategy and leadership meetings to share progress and insights
Ensure all member and lead information is accurately recorded and organized
What We’re Looking For
Strong communication skills and a genuine passion for helping people improve their health and confidence
A positive, goal-oriented personality that thrives on building relationships and achieving results
Organized and dependable, with excellent follow-through and attention to detail
Comfortable working toward goals and taking initiative to drive performance
Flexible schedule availability (including some evenings and weekends)
Reliable transportation and ability to pass a background check
Compensation & Benefits
Base Pay: $12.50 per hour
Commission Opportunities: Monthly bonuses typically averaging an additional $6–$7 per hour based on performance
Free Anytime Fitness membership
Group health insurance (medical, dental, and vision)
401(k) retirement plan with company match
Paid time off (PTO)
Continuing education reimbursement for approved professional development
Ongoing leadership training, mentorship, and advancement opportunities within our growing network
About Anytime Fitness
At Anytime Fitness, our purpose is simple: to help people live healthier, happier lives. We believe fitness builds confidence, energy, and community — and that every small victory matters.As part of our team, you’ll have the opportunity to make a meaningful impact every day — not only through memberships sold, but through lives improved.
EEOC Statement:Anytime Fitness is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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