Mgr, Retail Media Operations

Overall Job Summary

The Retail Media Operations Manager plays a critical role in scaling and operationalizing a fast-growing retail media network. This role will drive program management across the RMN, oversee ad operations workflows, support the commercialization of new ad products, and uphold brand standards across all advertiser-facing touchpoints. The role will work in a cross-functional environment, brings strong process orientation, and can balance strategic thinking with hands-on execution.

Essential Duties and Responsibilities (Min 5%)

• Own and manage end-to-end program workflows across the retail media network, ensuring alignment across internal teams, agency partners, and platform vendors
• Develop and maintain project timelines, milestone tracking, and status reporting for key RMN initiatives
• Identify process gaps and implement scalable frameworks to support continued network growth
• Stay informed on competing retailers' media network strategies and tactics, with particular emphasis on retailers that share overlapping brand partnerships with Tractor Supply Co.
• Drive continuous improvement in the efficiency and effectiveness of the retail media monetization program, identifying opportunities to optimize processes, accelerate revenue, and scale operations
• Manage campaign and creative process flows from intake through execution, ensuring accuracy, timeliness, and adherence to specs
• Serve as a key point of coordination between sales, analytics, creative, and platform partners to resolve operational issues
• Build and refine SOPs for campaign trafficking, QA, and reporting workflows
• Support the go-to-market process for new ad products, coordinating across product, sales, and marketing to ensure launch readiness
• Develop sales enablement materials, process documentation, and training resources for new offerings
• Track product adoption and surface feedback to inform iteration and roadmap planning
• Ensure consistent brand representation across all advertiser-facing events, materials, and reporting deliverables
• Own templating and quality control for campaign performance reports, business reviews, and client presentations
• Partner with creative and marketing teams to maintain visual and messaging standards

Required Qualifications

Experience: 5+ years of eCommerce or digital marketing experience required. Cross-functional leadership and retail media experience required. Brand or category management experience a plus

Education: Bachelor's degree from an accredited college or university in Business, Marketing, or related field required. Master's degree preferred. Any suitable combination of experience and education will be considered.

Professional Certifications:

Preferred knowledge, skills or abilities

• Self-motivated leader with ability to serve as player and coach, with an entrepreneur drive who can partner and lead others to win in a complex, demanding, performance-driven environment
• Strong problem-solving skills and willingness to roll up one's sleeves to get the job done
• Direct experience with Retail Media Networks and platforms such as Koddi, Kevel, Criteo
• Digital media buying and planning experience within the shopper marketing, eRetail, or Retail Media Network space
• Proven experience establishing strong working relationships with a wide range of team members and stakeholders

Working Conditions

• Normal office working conditions

Physical Requirements

• Sitting
• Lifting up to 10 pounds

Disclaimer

This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor.

Company Info

At Tractor Supply and Petsense by Tractor Supply, our Team Members are the heart of our success. Their dedication, passion, and hard work drive everything we do, and we are committed to supporting them with a comprehensive and accessible total reward package. We understand the evolving needs of our Team Members and their families, and we strive to offer meaningful, competitive, and sustainable benefits that support their well-being today and in the future.

Our benefits extend beyond medical, dental, and vision coverage, including company-paid life and disability insurance, paid parental leave, tuition reimbursement, and family planning resources such as adoption and surrogacy assistance, for all full-time Team Members and all part-time Team Members. Part time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement was met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.

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