Mobile App Marketing Program Manager AO7177519

Program Manager - Shop App Push NotificationsTop skills:1. Project Management: Strong organizational and multitasking skills to manage multiple campaigns and stakeholders effectively.2. Data-Driven Decision Making: Proficiency in analyzing performance metrics and using insights to optimize campaigns.3. Communication & Collaboration: Excellent verbal and written communication skills to coordinate with cross-functional teams and craft compelling notification content.Schedule: Fully onsiteKEY RESPONSIBILITES/REQUIREMENTS:Key Responsibilities• Strategy & Planning: Develop and implement a comprehensive push notification strategy aligned with business goals, user segmentation, and personalization.• Execution & Optimization: Oversee the end-to-end process of push notification campaigns, including content creation, A/B testing, scheduling, and performance tracking.• Cross-functional Collaboration: Work closely with marketing, product, engineering, and design teams to ensure seamless execution and alignment with broader app initiatives.• Data Analysis & Reporting: Monitor KPIs (open rates, click-through rates, conversion rates) and leverage insights to refine strategies and improve performance.• Compliance & Best Practices: Ensure all push notifications adhere to industry best practices, privacy regulations, and company policies.Education Requirement• Bachelor’s degree in Marketing, Business, Communications, or a related field.Years of Experience• 5+ years of experience in digital marketing, product management, or a related role, with at least 2 years focused on push notifications or mobile app engagement.Preferred Qualifications• Experience with push notification platforms (e.g., Firebase, Braze, OneSignal).• Familiarity with user segmentation and personalization techniques.• Knowledge of A/B testing methodologies and tools.

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