National Account Manager - Ecommerce

Under the direction of E-Commerce andSalesleadership, the incumbent will lead theoperational and mediaefforts that drivesales revenueonretail.comand marketplacebusiness inNorth America.Experience working withretail.com and marketplaceonline channels such as The Home Depot, Lowe’s, or Walmart is.Wedesirealeader whohas astrong customer centric mindset, a willingness to disrupt and recommend processes to driveefficiencies andworks best withautonomy to makeinformed high-velocitydecisions.The incumbent must be comfortable and energetic to work with major retailersboth virtually and in-person.The incumbent is alsoresponsible for theplanningand execution of marketingstrategiesand campaigns that capture andnurturetargeting new and existingretail channel partnersandultimately drivesales to the Orbitand Gardena brand portfolio.These programs will be executed in partnership with agency relationships toaccelerateour Ecommerce growth initiatives.  

Essential Job Functions:

• Responsible forachievingOrbit’sNorth American Ecommercesales and revenue performancetargets including:

• Revenue

• Conversion Rate

• Product Merchandizing

• Gross Profit Margin

• Inventory Planning

• EBIT

• Leads projects and initiatives related toproduct mix,operational excellence,andcustomerexperience

• Collaborateregularlywith thephysical retailNational Account Managers to drive the relationship and growth with the retail channel partner. 

• Overseesthe end-to-end creation and execution ofonline advertisingcampaign creation, developing the strategy, content and overseeing the execution of all campaigns and assets

• Monitors,analyzes,andreportsmediacampaign performance 

• Evaluates andmaintainsbusinessmarketing strategy todrive our brand storyandtomake recommendations for improvementsin alignment with retail channel partners.

• Develops, updates, and implements quarterly strategicmedia and promotionalplan with supporting budget

• Collaborates with internal cross-functional business units such as Marketing, Supply Chain, Finance, and Procurement partners. 

Knowledge, Skills, and Abilities:

• Understanding ofhowonline andphysical storemodelswork together 

• Able to synthesizecomplex data to make high impact decisions whiletaking proper steps to mitigate risk 

• Experiencepresenting to major Retailerbuyers 

• Strong customer centric mindset andstrong desireto take ownership of full business

• Strong depth of knowledge in the discipline of online commerce, from discoverability to shopping experience to repurchase strategiesand customer retention

• Proficient in understanding the online attribution model to trackcustomer shoppingrelationship 

• Expert inworking in Retailer vendor portalsto manage business

• Ability to define technical requirements for site,platformand technology projects, and lead direct and 3rdparty teams through cross-functional projects

• Capable ofidentifyingkey drivers of suboptimal performance anddefineefforts and requirements to driveperformance improvements

• Good organizational skillsincluding ability to manage projects in an efficient andtimelymanner

• Ability to find, gather and collect information or data, evaluate information against a set of standards 

• Ability toobserve, measure, and evaluate outcomes against goals andobjectivesand direct the development and implementation of solutions,and organizational changes 

• Ability to communicate and understand information and ideas clearly and concisely both verbally and in writing

• Strong e-commerce skills, including the ability to drive engagement and purchase behavior

Requirements:

• Experience with Hardlines consumer goods, preferred experience working in home improvement or gardening product family but not

• Delivers results with little supervision. A wide degree of creativityand think-big approach isrequired.  

• Generally,3-7years of experiencein related roles

• Bachelor’s degree in business or a related field from an accredited university,or an equivalent combination of education and experience

Physical and Safety Requirements:

• Sedentary: Typically, theassociatemay sit comfortably to perform the work; however, there may be some walking, standing, bending, carrying light items, driving an automobile, etc. Special physical demands are notto perform the work.

• Everyday Risks: Risks found in the typical office setting, whichisadequately lighted, heated, and ventilated, e.g., safe use of office equipment, avoiding trips and falls,observingfire regulations, etc.

• The physical demands described here are representative of those that must be met by anassociateto successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilitiesto perform essential functions.

Other Duties:

Pleasenote thatthis job description is not designed to cover orcontaina comprehensive listing of activities, duties or responsibilities that arerequired ofthe employee for this job. Duties,responsibilitiesand activities may change at any time with or without notice.