New Product Introduction Content and Marketing Communications Lead – Consumer Print World Wide Marketing Organization

Description -

Job description

The Consumer Print Global Marketing organization is seeking a strategic and execution-focused NPI Content and Marketing Communications Lead to own and drive the worldwide NPI marketing communications strategy for HP Consumer Print Solutions. This role is responsible for translating product positioning and go-to-market direction into clear, compelling, and scalable NPI marketing content across digital, retail, and in-market channels to drive awareness, adoption, and business growth.

The ideal candidate brings strong Marcom leadership, a deep understanding of B2C communications, and the ability to operationalize strategy into high-impact content and playbooks. This role partners with Product Marketing, Regional Marketing, agencies, and cross-functional stakeholders to ensure consistency, clarity, and effectiveness of messaging across channels, audiences, and markets. Strong communication, orchestration, creativity and project leadership skills are essential for success.

Responsibilities

NPI Marketing Communications Strategy and Execution

Own the worldwide NPI marketing communications strategy for Consumer Print Solutions.Translate product positioning and GTM direction into impactful NPI marketing content through eTail, retail, video, imagery, and hp.com.Positioning Operationalization and Content Frameworks

Partner closely with Product Marketing to operationalize positioning, value propositions, and narratives into scalable Marcom frameworks.NPI Playbooks and Launch Assets

Lead the development of NPI playbooks as a core Marcom deliverable, guiding markets and sales on how to activate messaging and campaigns.Partner with external creative agencies to produce high-quality digital and in-store assets.Stakeholder, Agency, and Budget Management

Drive strong stakeholder and agency communication, clear timelines, and smooth orchestration across all launch milestones.Secure required approvals and manage the Marcom budget with rigor and alignment to company policies.Strong leadership:

Demonstrate a proactive, self-starter mindset with the ability to manage complexity, influence without authority, and deliver results under tight timelines.Collaboration is key:

Build strong partnerships across cross-functional teams and display excellent influencing, collaboration, and problem-solving abilities, contributing to the team's success.

Qualifications

• The compensation and benefits information is accurate as of the date of this• posting. The Company reserves the right to modify this information at any time,• with or without notice, subject to applicable law.

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Equal Opportunity Employer (EEO) - 

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