Paid Media Associate

Westman AtelierNew York, NY

$70,000 - $80,000 / year

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Overview

Schedule

Full-time

Education

Google (Analytics, Adwords, etc.)

Career level

Entry-level

Remote

On-site

Compensation

$70,000-$80,000/year

Benefits

Health Insurance

Parental and Family Leave

401k Matching/Retirement Savings

Job Description

About Westman Atelier

A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.

A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science

About Our Founder

Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.

Position SummaryThe Paid Media Associate will assist in profitable and diversified customer acquisition. A key liaison across teams and our agencies, this role is a key contributor to paid channel creative, performance, execution, and hindsight. Reporting to the Senior Manager, Digital Marketing, this role will be data and metrics-driven while still contributing creative insights and ideas. Strong candidates will be highly organized and detail-oriented, skilled in creative research and development, and versed in best practices for performance media.

Responsibilities:

Manage creative development, audience strategy, ad approvals, and performance measurement for paid media campaigns across various platforms including Meta, TikTok, Google, Bing and affiliate networks.
Daily point of contact with digital marketing agencies, ensuring they are up to date on goals, calendar shifts, creative delivery, etc.
Create paid ad briefs and work with design teams to develop winning ad formats.
Track and report on performance in partnership with the digital team on a weekly, monthly and quarterly basis.
Analyze user journeys and identify performance trends; Present concise and actionable learnings to creative and content teams.
Translate campaign analytics into actionable growth strategies, proactively identifying demand generation and revenue opportunities.
Execute A/B testing strategy that meets broader KPI goals and brand guidelines
Consistently maintain a strong eye in the market for emerging channels and trends, selecting strong content for usage rights.
Partner cross-functionally with brand, ecommerce, design, and retention teams to develop aligned content.

Requirements:

Bachelor’s in Marketing, Advertising, Communications or related field
1-2 year’s experience scaling performance marketing channels, preferably in-house at a DTC, luxury, beauty, or lifestyle brand.
Highly analytical with a strong eye for luxury brand aesthetic and creative storytelling.
Excellent written and verbal communication skills; comfortable presenting data clearly to non-technical audiences.
Google Ads & Meta Blueprint Certification preferred.
Familiarity with Shopify, attribution or affiliate platforms is a plus.
Advanced proficiency in Microsoft Excel & Google Analytics
Experience with DSPs/Ad Management tools for Facebook/Instagram, Google/YouTube, TikTok, and Pinterest
Agile, highly organized individual with a knack for data and brand voice.

Westman Atelier offers a holistic total compensation package designed to support employees in all aspects of life, including a robust suite of health benefits, wellness perks, 401k, and paid parental leave. The base salary for this position will range from $70,000 - $80,000. Exact compensation may vary based on job related skills, experience, and location.

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FAQs About Paid Media Associate Jobs at Westman Atelier

What is the work location for this position at Westman Atelier?

This job at Westman Atelier is located in New York, NY, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Westman Atelier?

Candidates can expect a pay range of $70,000 and $80,000 per year.

What employment applies to this position at Westman Atelier?

Westman Atelier lists this role as a Full-time position.

What experience level is required for this role at Westman Atelier?

Westman Atelier is looking for a candidate with "Entry-level" experience level.

What education level is required for this job?

The education requirement for this position is Google (Analytics, Adwords, etc.). Candidates with relevant qualifications or equivalent experience may also be considered.

What benefits are offered by Westman Atelier for this role?

Westman Atelier offers following benefits: Health Insurance, Parental and Family Leave, 401k Matching/Retirement Savings, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Westman Atelier?

You can apply for this role at Westman Atelier either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.