Paid Media & Marketing Analyst

We’re growing our internal marketing team to support multiple brands, ecommerce businesses, and retail products. We’re looking for a hands-on Paid Media & Marketing Analyst who can manage advertising campaigns across major platforms, analyze performance data, and turn insights into practical recommendations. Success in this role means well-managed campaigns, trustworthy reporting, and clear recommendations that help us spend more effectively.

Key Responsibilities

• Set up, manage, and optimize paid advertising campaigns across Meta, Google, and TikTok, coordinating retail media campaigns where needed.
• Monitor campaign spending, targeting, and performance to ensure campaigns stay within approved budgets.
• Test different audiences, messaging, and creative assets in collaboration with the design team.
• Analyze advertising spend, traffic, conversions, and available sales data, including ecommerce and Home Depot-related marketing.
• Maintain clear dashboards and weekly reports that highlight what’s working, what needs improvement, and where we should invest.
• Review campaign links, tracking, and product availability to ensure everything is ready before launches.
• Partner with the data team to improve reporting accuracy and connect advertising performance with broader business results.

Qualifications

• 3–5 years of experience in digital marketing, paid media, advertising, or a related field.
• Previous experience working at a marketing or advertising firm is preferred.
• Hands-on experience planning, launching, and managing digital advertising campaigns, particularly across Google Ads, Meta, and TikTok.
• Strong experience analyzing campaign performance, advertising spend, traffic, conversions, and other marketing data.
• Strong Excel or Google Sheets skills and comfort working with campaign and performance data.
• Highly organized, curious, and analytical, with the ability to communicate findings and recommendations clearly.
• Ability to translate campaign data into actionable recommendations and business insights.
• Experience with Power BI, retail media, ecommerce marketing, or AI-assisted analysis is a plus.

Company Details:

• Location: Sarasota, FL
• This position will report to the VP of Marketing

Kreate is an equal opportunity employer. The Statements used herein are intended to describe the general nature and level of the work being performed by an employee in this position and are not intended to be construed as an exhaustive list of responsibilities, duties and skills required. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the Company.