Paid Media Lead
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Overview
Schedule
Full-time
Career level
Senior-level
Remote
On-site
Compensation
$35-$45/hour
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Job Description
About the Role:Dashing Diva is seeking a Paid Media Lead to own hands-on execution and performance optimization across Search and Paid Social. This role is designed for a data-savvy operator who can manage platforms day-to-day while clearly articulating performance insights to inform strategy and decision-making. This individual will play a key role in driving efficient growth across beauty and eCommerce initiatives, partnering closely with analytics, creative, and marketing stakeholders to scale what works.What You Will Do:Paid Media Execution
- Own day-to-day execution across Google Search/Shopping and Paid Social platforms, including Meta, TikTok, and Pinterest.
- Manage and optimize campaigns with monthly media budgets of $300K+, ensuring disciplined pacing and performance against efficiency targets.
- Build, launch, and optimize campaigns with a focus on CAC, ROAS, and MER.
- Manage budgets, pacing, and bid strategies aligned with revenue and growth goals.
- Identify and scale winning keywords, audiences, creatives, and offers.
- Execute campaign builds and updates with tight turnaround times, supporting fast-moving launches, promotions, and tests.
- Respond quickly to performance signals and business needs, making real-time optimizations when required.
- Analyze performance across platforms and translate data into clear, actionable insights.
- Develop concise weekly and monthly performance summaries explaining what’s driving results and why.
- Partner with analytics tools (GA4, Triple Whale, platform reporting) to understand cross-channel impact.
- Support leadership with data-backed insights that inform planning and optimization.
- Collaborate with creative and marketing teams to inform creative direction using performance data.
- Identify trends across hooks, formats, messaging, and offers.
- Support structured testing frameworks across creative, audience, and bidding strategies.
- Work closely with the Data & Insights Analyst to align reporting and learnings.
- Partner with eCommerce and marketing teams on launches, promotions, and seasonal initiatives.
- Contribute to broader media strategy and channel expansion as the team grows.
- 3–5+ years of hands-on paid media experience within beauty and/or eCommerce brands.
- Demonstrated experience managing $300K+ in monthly media spend.
- Strong proficiency across Google Ads, Meta Ads Manager, TikTok Ads, and Pinterest.
- Highly data-driven with the ability to synthesize performance into actionable insights.
- Comfortable operating in fast-paced, test-and-learn environments.
- Strong communication skills with the ability to clearly tell the story behind the data.
- A track record of efficiently pacing and optimizing paid media campaigns at scale
- Experience launching and iterating campaigns quickly without sacrificing performance
- The ability to turn performance data into clear, actionable insights trusted by stakeholders
- Proven impact on driving DTC growth and improving marketing efficiency through paid media
- Great work environment to grow and learn new skills
- We are collaborative and work closely with each other
- We give everyone a chance to be creative and value input and feedback
- We participate in fun events like Beautycon, NYFW
- In-office catered breakfast, lunches, and team lunches, team outings, and team-building activities
- Perks: Health benefits (Medical, dental, vision, AD&D, Life), 401(k) matching, PTOs, Company holidays, Summer Fridays & more!
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
FAQs About Paid Media Lead Jobs at Dashing Diva
What is the work location for this position at Dashing Diva?
This job at Dashing Diva is located in Port Washington, New York, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Dashing Diva?
Candidates can expect a pay range of $35–$45 per hour for this role.
What employment applies to this position at Dashing Diva?
Dashing Diva lists this role as a Full-time position.
What experience level is required for this role at Dashing Diva?
Dashing Diva is looking for a candidate with "Senior-level" experience level.
What benefits are offered by Dashing Diva for this role?
Dashing Diva offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Life Insurance, Paid Holidays, Paid Vacation, 401k Matching/Retirement Savings, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Dashing Diva?
You can apply for this role at Dashing Diva either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.