Paid Media Manager

Honest Abe Roofing CorporateTerre Haute, Indiana

$65,000 - $85,000 / year

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Overview

Schedule

Full-time

Career level

Senior-level

Compensation

$65,000-$85,000/year

Benefits

Health Insurance

Dental Insurance

Paid Vacation

Job Description

Replies within 24 hours

Benefits:

Competitive salary
Dental insurance
Health insurance
Opportunity for advancement
Paid time off
Training & development

Position SummaryWe are a nationally recognized home‑services brand seeking an in‑house Paid Media Manager to execute and optimize high‑impact acquisition programs across a multi‑location franchise network. You will manage day‑to‑day performance on Google (Search/Performance Max), Google Local Services Ads (LSA), and Meta, translating playbooks and strategy into consistent market‑level results. The ideal candidate brings hands‑on expertise, strong QA discipline, and a builder’s mindset to help formalize processes, documentation, and automations as we scale.

Essential Duties & Responsibilities

Campaign Execution & Optimization: Build, launch, and optimize Google Search/PMax, LSA, and Meta campaigns to qualified‑lead and revenue targets; manage negatives, audiences, creative rotation, and value‑based bidding (tCPA/tROAS).
LSA Operations: Own verification, category setup, coverage mapping, review‑velocity coordination, dispute/credit workflows, and budget pacing at the market level.
Tracking & QA: Implement and validate GA4/GTM tags, Enhanced Conversions, Meta CAPI, call tracking, and offline event uploads from CRM; maintain naming conventions and governance.
Testing & Insights: Run structured A/B tests (offers, hooks, audiences, bidding); document hypotheses, outcomes, and next steps. Produce concise weekly insights and recommendations.
Creative & CRO Support: Draft ad copy and briefs; collaborate with design/video; manage landing page updates.
Budget Pacing & Forecasting: Monitor daily pacing within ±5%; adjust bids/budgets by market, surface risks, and recommend reallocations.
Storm Surge Protocols: Execute pre/during/post storm playbooks (copy/geos/budgets); support after‑hours monitoring during severe weather windows.
Speed‑to‑Lead & Call Quality: Track connect, book, and show rates; coordinate with call center and reputation teams to improve outcomes; flag spam/low‑intent patterns.
Documentation: Keep SOPs, checklists, and asset inventories up to date; contribute to a repeatable multi‑market operating system.

Minimum Qualifications

3–6+ years managing hands‑on paid media for lead generation (home‑services/franchise preferred).
Proven wins improving qualified lead volume and CPL via Search/PMax, LSA, and Meta.
Working fluency in GA4, GTM, Enhanced Conversions, Meta CAPI, call tracking, and offline event ingestion from CRM; comfortable with deduplication basics.
Strong account hygiene: label/naming discipline, query sculpting, audience frameworks, and test design.
Excellent copywriting for ads and clear communication of insights; organized, reliable, and detail‑obsessed.
BA/BS or equivalent practical experience.

Preferred Qualifications

Experience with Bing/Nextdoor/YouTube/Waze and light programmatic/CTV coordination.
Exposure to simple automations (Google Ads scripts, Apps Script, or Python) for pacing/alerts/QA.
Familiarity with reputation platforms (e.g., Birdeye) and their impact on LSA performance.

Tools & Platforms

Ads: Google Ads, Meta Ads, Google LSA (plus Bing/Nextdoor/YouTube/Waze as needed)
Data & Tracking: GA4, GTM, Looker Studio, Enhanced Conversions, Meta CAPI, Offline Events
Attribution & CX: CallRail (or similar), CRM (AbeConnect or similar), Birdeye (or similar)
Ops: Asana, Google Chat, Google Workspace, Zapier

Compensation: $65,000.00 - $85,000.00 per year

Honest Abe Roofing has been installing, repairing, and maintaining residential roofs since 2005. It is our goal to bring a customer service focus to the roofing industry. We are aware that we are providing a very important and necessary service to many homes, so we work incredibly hard to provide the best possible roofing at the most competitive pricing. All of our customers are very important to us, and we want to give them a perfect roof to protect their home and keep them comfortable.

Our Mission is to be the world’s most professional and respected roofing company. We do this by creating a culture that supports our team members so they can provide superior customer service. Join the world’s most professional and respected roofing company!

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Honest Abe Roofing Corporate.

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FAQs About Paid Media Manager Jobs at Honest Abe Roofing Corporate

What is the work location for this position at Honest Abe Roofing Corporate?

This job at Honest Abe Roofing Corporate is located in Terre Haute, Indiana, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Honest Abe Roofing Corporate?

Candidates can expect a pay range of $65,000 and $85,000 per year.

What employment applies to this position at Honest Abe Roofing Corporate?

Honest Abe Roofing Corporate lists this role as a Full-time position.

What experience level is required for this role at Honest Abe Roofing Corporate?

Honest Abe Roofing Corporate is looking for a candidate with "Senior-level" experience level.

What is the process to apply for this position at Honest Abe Roofing Corporate?

You can apply for this role at Honest Abe Roofing Corporate either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.