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Paid Media Manager - Corporate

MGM ResortsLas Vegas, NV

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Overview

Schedule
Full-time
Education
Google (Analytics, Adwords, etc.)
Career level
Director
Remote
On-site
Benefits
Health Insurance
Disability Insurance
Paid Community Service Time

Job Description

Las Vegas, Nevada

The SHOW comes alive at MGM Resorts International

Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.

THE JOB:

The Paid Media Manager manages the day-to-day execution and optimization of paid media campaigns for assigned properties, specialized areas (e.g., programmatic, paid social), and/or business verticals. This role serves as the primary owner of campaign performance and agency/business partner workflows while ensuring alignment with broader marketing objectives.

THE DAY-TO-DAY:

  • Manage Specialist(s) and ensure accuracy in duties performed; educate and mentor direct report(s).

  • Execute and optimize integrated paid media campaigns across digital and traditional channels (e.g.: direct digital buys, paid search, programmatic display, paid social, and traditional [TV, OOH, etc.]).

  • Negotiate and execute media buys within approved strategy and budget parameters.

  • Assist leadership team with strategic recommendations and own tactical framework for their campaigns.

  • Monitor campaign performance and recommend tactical optimizations to achieve KPIs; develop insights and action plans.

  • Manage campaign-level budgets and accounting workflows to ensure accuracy and compliance.

  • Manage relationships with media agency/business partners, including timelines and deliverables.

  • Enforce consistent application of paid media frameworks, tool usage, pixel governance/brand safety requirements, best practices, etc. across campaigns and teams.

  • Partner with Analytics, Brand, Creative, and Social teams on holistic media planning.

  • Present performance results and strategic recommendations to senior marketing leadership.

  • Proactively identify new opportunities, tools, and best practices to advance media strategy and performance.

THE IDEAL CANDIDATE:

  • Have a Bachelor's Degree in Marketing, Communications, Business, or related field

  • Have 3+ Years of prior relevant experience

Marketing with an emphasis on integrated or digital media

  • 6+ Years of Prior Relevant Experience in Managing paid media campaigns- Preferred

  • Google AdWords, Trade Desk Edge Academy and Facebook Blueprint Certifications- Preferred

THE PERKS & BENEFITS:

  • Wellness incentive programs to help you stay healthy physically and mentally

  • Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more

  • Free meals in our employee dining room

  • Free parking

  • Health & Income Protection benefits (for eligible employees)

  • Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community

VIEW JOB DESCRIPTION:

https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12968

Are you ready to JOIN THE SHOW? Apply today!

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FAQs About Paid Media Manager - Corporate Jobs at MGM Resorts

What is the work location for this position at MGM Resorts?
This job at MGM Resorts is located in Las Vegas, NV, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at MGM Resorts?
Employer has not shared pay details for this role.
What employment applies to this position at MGM Resorts?
MGM Resorts lists this role as a Full-time position.
What experience level is required for this role at MGM Resorts?
MGM Resorts is looking for a candidate with "Director" experience level.
What education level is required for this job?
The education requirement for this position is Google (Analytics, Adwords, etc.). Candidates with relevant qualifications or equivalent experience may also be considered.
What benefits are offered by MGM Resorts for this role?
MGM Resorts offers following benefits: Health Insurance, Disability Insurance, Paid Community Service Time, Career Development, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at MGM Resorts?
You can apply for this role at MGM Resorts either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.