Paid Media Strategist

Grow with a team that leads with service and builds with purpose.

At Basys, we believe success is built on relationships, not transactions. We collaborate, solve challenges head-on and raise the bar for ourselves and each other every day. If you’re energized by meaningful work and motivated to make a real impact, you’ll feel right at home here.

We personalize payments and elevate service so our clients can grow with confidence. And we’re building a company where innovation, care and accountability shape how we work: together.

Summary

The Paid Media Strategist is responsible for planning, executing, and optimizing digital marketing initiatives that drive awareness, engagement, and lead generation for Basys and its related brands. This role manages the company’s paid media programs across search, display, social, and video advertising channels, and supports the development of cohesive digital strategies that align with broader marketing objectives. The position also plays a key role in supporting GEO, SEO, email marketing, and website performance initiatives, working collaboratively with internal marketing team members and external partners to ensure brand consistency and measurable results.

Essential Functions

• Develop and manage the overall paid media and digital acquisition strategy, including annual planning, forecasting, and performance goal-setting aligned with company growth metrics (CAC, ROI, and LTV).
• Plan, execute, and optimize paid media campaigns across Google Ads, Bing, LinkedIn, Meta, and programmatic display networks to support brand and product growth.
• Oversee advertising budgets, bid strategies, and creative optimization to achieve measurable business outcomes, balancing brand exposure and pipeline contribution through disciplined performance management.
• Collaborate with marketing leadership and creative teams to develop integrated campaigns and ensure message consistency across all channels.
• Monitor and analyze campaign performance data to identify opportunities for improvement and present actionable insights to stakeholders.
• Support SEO and GEO-targeting strategies to improve search visibility and local engagement.
• Coordinate with team members on email marketing initiatives, website content updates, and lead-nurture workflows to optimize digital conversion paths.
• Stay informed on emerging digital trends, ad technologies, and competitive activity to continuously refine strategies and enhance results.

Additional Responsibilities

• Assist with the execution of marketing automation workflows and CRM data integrations.
• Provide regular reporting and recommendations to marketing leadership.
• Support cross-departmental initiatives that rely on digital performance, including partnerships and product launches.
• To remain innovative and efficient, the use of AI tools is typical and expected within this role and at Basys
• Completes other assigned duties as requested.

Requirements

• Demonstrated ability to translate digital marketing data into actionable business insights and strategic recommendations for leadership.
• Excellent communication and organizational abilities with attention to detail.
• Ability to manage multiple projects and timelines in a fast-paced environment.
• Strategic and analytical thinker capable of designing scalable acquisition frameworks and leading cross-functional digital initiatives from concept to execution.
• This role is eligible for a hybrid schedule. Up to one day per week may be worked remotely in accordance with the telecommuting policy.

Education & Experience

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Minimum of 5 years of experience in digital marketing with direct management of paid media campaigns.
• Proficiency with Google Ads, Bing Ads, Meta Business Manager, LinkedIn Campaign Manager, and programmatic display platforms.
• Experience with marketing analytics tools including Google Analytics, Tag Manager, and Data Studio (or similar).
• Familiarity with SEO best practices, email marketing, and website content management systems.
• Experience with marketing automation or CRM platforms preferred.

Basys provides technology and payment integration solutions for businesses across the country and Canada. We treat our team, clients, and vendors like people, not numbers. Basys is proud to maintain the industry leading Net Promotor Score and a 90% customer retention rate of clients that continue to process, in an industry where retention rates often average closer to 70 to 75%. We feel that this is a perfect example of how our customer-oriented business model sets us apart.

Basys is an equal opportunity employer.