Paid Media Strategist
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Overview
Schedule
Full-time
Career level
Senior-level
Remote
On-site
Compensation
$105,000-$150,000/year
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Job Description
Benefits:
- 401(k)
- 401(k) matching
- Bonus based on performance
- Competitive salary
- Dental insurance
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
Floor Coverings International (FCI) is a fast-growing, national flooring brand built around an in-home, consultative sales model. Rather than asking customers to shop in a showroom, we bring flooring options directly to their homes, helping them make confident decisions in their own space. The corporate team partners with our 300+ franchise owners across North America, providing the marketing, technology, training, and operational support they need to grow their businesses and serve their local markets.
We are seeking a strategic and data-driven Paid Media Strategist to create and own our brand’s paid media strategy and drive real business growth. In this role, you’ll shape how paid media performs at scale—partnering with agency teams, setting clear performance expectations, and ensuring every dollar invested contributes to measurable results. As we scale from $250M toward $1B, you’ll play a visible, high-impact role in connecting digital media strategy to revenue outcomes. This position is a key member of our Performance Marketing team and reports to the Vice President of Performance Marketing.
What You’ll Do:
Partner with agencies to develop full-funnel paid strategies across search, PMAX, social, display, local service ads, and video.
Identify gaps in media coverage, audience, or channel mix based on performance and market trends.
Increase digital lead generation results year over year using the latest resources, channels, and strategies.
Support franchise owner confidence by translating complex media data into clear, actionable insights that help franchisees understand ROI.
The Ideal Candidate:
Measures success by pipeline impact and revenue contribution—not impressions or vanity metrics.
Uses strong analytical skills to uncover insights, craft data-driven narratives, and influence decisions.
Thinks ahead, building scalable frameworks and repeatable approaches.
Brings a builder’s mindset, documenting best practices and playbooks as programs scale.
The Ideal Background:
Performance marketer with a strong grasp of key metrics across paid channels, including Google/Yahoo/Bing PPC, CTV/OTT, display, remarketing, retargeting, social, and email.
Direct experience managing or overseeing $300k+ per month in paid media spend across multiple locations or business units.
Creative problem-solver with proven success executing B2C performance marketing campaigns that drive measurable results.
Compensation & Benefits:
Competitive base salary plus a generous bonus structure
401(k) with employer contribution
Compensation: $105,000.00 - $150,000.00 per year
Floor Coverings International is the #1 mobile flooring franchise in North America. Our unique shop-at-home model allows customers to get perfect new floors without ever leaving their home. Our 400,000+ customers give us an average 4.8 star rating. That's a big reason why we're growing six times faster than our competitors. This rapid growth has increased our immediate need to keep up with demand by increasing the size of our teams. If you are a service-minded individual who loves to have fun – we are the company for you!
This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Floor Coverings International Corporate.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
FAQs About Paid Media Strategist Jobs at Floor Coverings International Corporate
What is the work location for this position at Floor Coverings International Corporate?
This job at Floor Coverings International Corporate is located in Peachtree Corners, Georgia, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Floor Coverings International Corporate?
Candidates can expect a pay range of $105,000 and $150,000 per year.
What employment applies to this position at Floor Coverings International Corporate?
Floor Coverings International Corporate lists this role as a Full-time position.
What experience level is required for this role at Floor Coverings International Corporate?
Floor Coverings International Corporate is looking for a candidate with "Senior-level" experience level.
What is the process to apply for this position at Floor Coverings International Corporate?
You can apply for this role at Floor Coverings International Corporate either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.