Paid Social Manager, Meta Advertising

Are you a Rockstar at scaling revenue through Meta advertising? We are hunting for the next great addition to the VELOX team. The right person to join our team will be ambitious, analytical, and obsessed with performance marketing. You should love testing, learning, and finding new opportunities to drive growth through Facebook, Instagram, and emerging Meta products.

We are an ROI-driven agency. Our clients demand performance, and so do we. We are highly analytical and work diligently to determine the best combination of creative, audience targeting, offer strategy, attribution, landing pages, and campaign optimization required to scale our clients to the next revenue level.

This position will focus primarily on Meta advertising across Facebook and Instagram, managing campaigns ranging from lead generation to large-scale ecommerce growth initiatives. You will participate in strategic discussions to increase revenue, improve efficiency, and identify opportunities to scale client accounts.

You should be able to work closely with our strategic, creative, and technical teams to understand campaign objectives and execute high-performing advertising strategies. The perfect candidate must have a strong analytical mindset, a passion for digital marketing and emerging technology, and a proven ability to adapt quickly in a constantly evolving advertising environment.

There is administrative work related to this position. You will be responsible for ensuring campaign accuracy, reporting integrity, budget pacing, and billing alignment for assigned accounts.

To get an interview for this position, you must be:

• A motivated, results-oriented team player who can successfully collaborate with multiple personality types and communicate with all levels of the organization.
• A self-starter who can think critically, multitask, and thrive in a fast-paced environment.
• Able to communicate complex performance marketing concepts clearly and confidently.
• Focused on data, analytics, and measurable outcomes.
• Comfortable presenting recommendations and campaign performance to clients and stakeholders.

This is a full-time in-house position at our office in Boise, Idaho.

Responsibilities

• Lead Meta advertising strategies across Facebook and Instagram for clients spending between $10,000 and $500,000+ per month.
• Serve as the daily client-facing contact, addressing questions, opportunities, and campaign performance discussions.
• Build, launch, manage, and optimize Meta advertising campaigns focused on revenue growth, lead generation, and customer acquisition.
• Develop and execute audience targeting strategies including prospecting, retargeting, lookalike audiences, first-party data, and Advantage+ campaigns.
• Drive ongoing optimization through performance analysis, creative testing, audience segmentation, attribution analysis, and funnel optimization.
• Collaborate with designers, content creators, and developers to improve creative performance and landing page conversion rates.
• Analyze and interpret campaign performance across key metrics including ROAS, CPA, CAC, CTR, CPM, MER, and revenue contribution.
• Identify scaling opportunities while maintaining efficiency and profitability goals.
• Monitor advertising trends, platform updates, privacy changes, and industry developments to maintain a competitive advantage.
• Ensure campaign budgets, reporting, and billing remain accurate and aligned with client objectives.
• Provide strategic recommendations based on data insights and performance trends.

Required Skills

• 5+ years managing paid social advertising campaigns.
• 4+ years of hands-on Meta advertising experience.
• Experience managing monthly advertising budgets of $50,000+.
• Strong understanding of ecommerce and lead generation funnels.
• Deep knowledge of Meta Ads Manager, Pixel, Conversion API (CAPI), Attribution, and Analytics.
• Experience with creative testing frameworks and performance-driven ad development.
• Strong analytical and problem-solving skills.
• Excellent communication and presentation abilities.
• Meta Blueprint Certification preferred.
• Google Analytics experience preferred.
• Undergraduate degree in business, marketing, or equivalent experience.
• Genuine passion for digital marketing, performance advertising, and emerging technology.

Benefits

• Top-Tier Competitive Compensation
• Health, Dental, & Vision Insurance (Company Matched)
• Generous 401(k) (Company Matched)
• Life Insurance (Company Paid)
• 3 Weeks of Paid Vacation & 12 Paid Holidays
• Empowered Work Schedules
• Private Downtown Parking (Company Paid)
• Walking Distance to the Greenbelt & BODO
• On-Site Gym & Complimentary Personal Training (Weekly)
• Team Building Events, Catered Lunches & Numerous Company Parties
• Kombucha On Tap

What's Our Culture Like?

We're kind of like one big family. We work hard, move fast, and have fun doing it. We're serious about results and accountability because the buck stops here. We don't make excuses. We solve problems.

At VELOX, you'll work alongside talented marketers, strategists, creatives, and technologists who are all focused on one thing: helping clients grow revenue.

We value ownership, transparency, innovation, and execution. We challenge each other, support each other, and continuously push to improve.

If you're passionate about performance marketing, love diving into data, and want to help build something special, we'd love to meet you.