Paid Social Marketing Manager - Brand
Method RecruitingMadison, WI
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Job Description
A mission-driven, high-growth digital platform is building a modern marketing engine to help people access critical services at pivotal moments in their lives.Paid social is one of the most important levers for reaching and engaging this audienceand this role will own and scale that channel end-to-end.Were looking for a Paid Social Marketing Manager to lead campaign execution, creative testing, and audience strategy across platforms like Meta, TikTok, Reddit, and beyond. Youll play a key role in driving qualified traffic, improving performance, and helping scale a high-impact digital business.This is a hands-on role for someone who enjoys both strategy and execution, and wants to see the direct impact of their work.Responsibilities:
- Own and manage paid social campaigns across Meta, TikTok, Reddit, Pinterest, X, and emerging platforms
- Launch, optimize, and scale campaigns focused on driving qualified traffic and engagement
- Partner with creative and content teams to develop high-performing ad creative
- Build and execute structured creative testing frameworks to drive continuous improvement
- Develop audience targeting strategies across multiple segments and use cases
- Monitor performance, identify optimization opportunities, and scale whats working
- Report on campaign performance, insights, and learnings to key stakeholders
- Collaborate cross-functionally with product, analytics, and marketing teams
- Support influencer and creator partnerships tied to paid social efforts
- Campaigns consistently meet or exceed performance and ROI targets
- Creative testing drives measurable improvements in efficiency and scale
- Clear insights and reporting inform broader marketing strategy
- Stakeholders feel confident in channel performance and direction
- 5+ years of experience managing paid social campaigns in high-growth environments
- Proven ability to scale campaigns and hit performance targets across major social platforms
- Strong understanding of performance marketing KPIs (CAC, ROAS, conversion rates, etc.)
- Experience owning or influencing creative strategy for paid social
- Ability to translate data into actionable insights and recommendations
- Experience in regulated or sensitive industries (e.g., healthcare, financial services, etc.)
- Familiarity with analytics tools such as Amplitude, Heap, Looker, or similar
- Experience working in fast-paced, cross-functional environments
- Exposure to influencer or creator-led campaign strategies
- Salary
- Performance-based bonus opportunities
- Equity participation
- Comprehensive health, dental, and vision coverage
- 401(k) with company match
- Generous PTO and paid holidays
- Flexible work environment
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FAQs About Paid Social Marketing Manager - Brand Jobs at Method Recruiting
What is the work location for this position at Method Recruiting?
This job at Method Recruiting is located in Madison, WI, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Method Recruiting?
Employer has not shared pay details for this role.
What employment applies to this position at Method Recruiting?
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