Paid Social Marketing Specialist

LGI HomesSpring, TX

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Overview

Schedule

Full-time

Career level

Entry-level

Remote

On-site

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

LGI Homes, one of the World’s Most Trustworthy Companies and a Top Workplace in the USA, is seeking a Paid Social Marketing Specialist to join our dynamic marketing team. This role is responsible for developing, executing, and optimizing paid social media campaigns across platforms including Meta, LinkedIn, and TikTok to drive customer acquisition and support LGI Homes, Terrata Homes, and Active Adult communities.

The ideal candidate is a data-driven marketer who thrives in a fast-paced environment, manages campaign performance against CPL and conversion goals, and collaborates closely with internal teams and external vendors to deliver high-impact omnichannel marketing initiatives.

Key Responsibilities:

Plan, launch, and optimize paid social campaigns aligned with business goals
Manage performance across Meta, LinkedIn, TikTok, and other platforms
Drive cost-per-lead (CPL) and onsite conversion rate targets
Coordinate with vendors, track budgets, and manage invoicing
Collaborate with creative and digital teams on ads, landing pages, and content
Analyze results and present campaign performance insights
Test and implement new strategies to improve campaign efficiency and growth

This role plays a key part in shaping LGI Homes’ digital acquisition strategy through innovative and performance-focused social advertising.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, or related field
1+ year of experience in digital marketing, paid media, or social media advertising
Strong analytical skills and comfort working with performance data and KPIs
Familiarity with paid social platforms (Meta, LinkedIn, TikTok) is a plus
Graphic design skills (e.g., Canva, Adobe Creative Suite) a plus
On-camera presence and comfort supporting video/content creation is a plus

Benefits

In addition to a competitive compensation package, this position offers comprehensive training and exceptional benefits which include medical, dental, vision, 401(k) with 4% match, an employee stock purchase plan, and a new home discount. We also boast a rich company culture focused on training, goals, and recognition.

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FAQs About Paid Social Marketing Specialist Jobs at LGI Homes

What is the work location for this position at LGI Homes?

This job at LGI Homes is located in Spring, TX, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at LGI Homes?

Employer has not shared pay details for this role.

What employment applies to this position at LGI Homes?

LGI Homes lists this role as a Full-time position.

What experience level is required for this role at LGI Homes?

LGI Homes is looking for a candidate with "Entry-level" experience level.

What benefits are offered by LGI Homes for this role?

LGI Homes offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Career Development, and 401k Matching/Retirement Savings for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at LGI Homes?

You can apply for this role at LGI Homes either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.