Paid Social Media Planner

The Paid Social Media Planner is responsible for assisting with paid social strategy, campaign execution, and team development across multiple client accounts. This role oversees campaign performance from planning through optimization, ensuring strong results, proactive communication, and strategic recommendations that align with client business goals.

The ideal candidate brings platform expertise, and the ability to balance big-picture strategy with day-to-day execution. This role partners closely with internal teams and clients while mentoring junior talent and driving innovation across the social discipline. This position reports to senior media leadership.

Key Responsibilities & Expectations

· Lead the strategic planning, development, execution, and optimization of paid social campaigns across platforms such as Meta, TikTok, LinkedIn, Pinterest, X, Snapchat, and emerging channels

· Serve as the primary day-to-day lead for assigned social accounts, ensuring campaigns are delivered on time, on budget, and against KPIs

· Oversee campaign setup, QA, pacing, optimizations, and troubleshooting to maximize performance

· Present campaign results, strategic recommendations, and forward-looking opportunities to senior leadership and internal teams in a clear and confident manner

· Build and review monthly, quarterly, and ad hoc reporting with insights tied to business outcomes

· Partner cross-functionally with search, programmatic, analytics, creative, and account teams to deliver integrated media strategies

· Stay ahead of platform changes, industry trends, and emerging opportunities, then bring new ideas to clients and internal teams

· Review work for quality, accuracy, and strategic soundness across assigned accounts

· Assist in developing internal processes, best practices, training materials, and scalable workflows for the social team

Knowledge, Skills & Qualifications

· Bachelor’s degree in Advertising, Marketing, Communications, Business, or related field preferred

· 2 - 3 years of experience in paid social media, digital media, or integrated media within an agency or client-side environment

· Proven experience managing and optimizing campaigns across major social platforms

· Strong understanding of media measurement, attribution, conversion tracking, and platform analytics

· Experience managing budgets, pacing, forecasting, and performance goals

· Ability to prioritize multiple accounts and deadlines in a fast-paced environment

· Strong communication, writing, and presentation skills

· Advanced Excel and PowerPoint skills preferred

· Strong mix of analytical thinking and creative problem-solving

· Highly organized, proactive, adaptable, and collaborative leadership style

· Meta Blueprint and other platform certifications are a plus