
Paid Social Specialist
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Overview
Job Description
OVERVIEW:
The Paid Social Specialist role will play an important role in the day-to-day strategy and execution of our media investment, focused on delivering revenue growth for DTC. This is a performance-based role, where you will be tasked with finding where to spend the next best dollar and proving out efficiency through sound measurement principles. Experience media-buying directly on social platforms is a must.
Key Responsibilities:
- Leads on day-to-day activation, optimization, and performance in-platform and with agency against DTC category revenue and forecast
- Support the paid social strategy within each brand, customizing based on the category's full funnel activation and DTC revenue needs
- Assist in paid social investment growth by identifying new opportunities, proving revenue efficiency, and advocating for the channel
- Responsible for brand and category reporting on weekly basis and as ad hoc deliverables are requested, sharing cross-functionally on a regular cadence
- Partner with creative teams to produce high-impact, platform-specific content that drives revenue efficiently
- End-to-end creative process management such as briefing, feedback, legal approvals, trafficking, and reporting
- Collaborate closely with DTC teams on promotional periods, SKU assortment, and site changes
- Works and communicates closely with Manager on day-to-day deliverables
- Monitor competitor channel activity, spend, and creative to inform our strategy
- QA'ing agency work, ensuring accuracy and excellence in execution
Qualifications:
- 1-2 years of prior paid social buying directly in platform, brand- or agency-side, Meta and TikTok experience preferred
- E-commerce or B2C experience media experience preferred
- Foundational experience with data manipulation in Excel and data dashboards
- Excellent time management and organizational skills
- Foundational understanding of the performance media landscape and total marketing mix
- Excellent communication skills, with the ability to work with a variety of styles and personalities
- Thrives in a fast-paced environment, prioritize and manage multiple deliverables
- Ability to work collaboratively as a team and as a self-starter, owning a task from start to finish
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
