Part-Time Digital Marketing & Lead Generation Manager (Multifamily Apartments)
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Overview
Job Description
About the Company
Boardwalk Realty, Inc. is an established, family-owned and operated firm with over
30 years of experience in apartment rentals. The company offers the largest
selection of apartment homes throughout the Boulder community and is known for
its long-term presence, hands-on management style, and commitment to quality
housing.
Role Overview
The Digital Marketing & Lead Generation Manager will own and drive the digital
growth strategy for a multifamily apartment portfolio. This role focuses on increasing
high-quality inbound leads through optimized online listings, strategic paid and
organic marketing efforts, and data-driven performance tracking. It's an ideal
opportunity for a marketer who enjoys both creative execution and analytical
optimization.
Key Responsibilities
● Manage and optimize apartment and property listings across major platforms
(Apartments.com, Zillow, Facebook Marketplace, Craigslist, Google, etc.)
● Select, manage, and optimize advertising tiers, placements, and budgets
across listing and ad platforms
● Track, analyze, and report on lead performance metrics, including cost per
lead (CPL), conversion rates, and traffic sources
● Improve listing SEO, keyword targeting, and overall visibility
● Oversee the implementation and optimization of individual property websites
● Conduct A/B testing on headlines, descriptions, photography, pricing
strategies, and promotional offers
● Coordinate closely with management on availability, pricing updates, and
leasing specials
Preferred Experience
● Experience in multifamily housing or real estate marketing
● Hands-on experience with online advertising platforms (Apartments.com,
Zillow, Google Ads, Meta/Facebook Ads)
● Familiarity with CRM setup and property management systems such as
Entrata, AppFolio, or Yardi
● Basic photo and video editing skills for marketing and listing content
Success Metrics
● Increased inbound lead volume
● Reduced cost per lead
● Higher lead-to-tour conversion rates
● Improved listing visibility and ranking across platforms
Compensation
● Hourly
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.