Part-Time Digital Marketing Manager

Our client, a small B2B software company, is hiring a Part-time Digital Marketing Manager to work 24-30 hours weekly over 3-4 days.  This is a hands-on position that spans the full marketing life cycle — from awareness to conversion — driving high-quality leads for the sales team. Fully remote role, with preference for candidates in California or the Pacific Time zone. Must currently reside in the United States to be considered. This position will involve all aspects of marketing, from planning to design to execution, for a small B2B software company. The successful candidate will have a strong and varied skill set encompassing: writing (whitepapers, press releases, case studies), messaging (for website, social media, emails), content management, search engine and digital marketing, tradeshows and analytics.  Strong creativity and communication skills are a must (verbal and written). This is a collaborative role where the candidate will work closely with the product and sales teams. The ideal candidate will be a motivated self-starter with the maturity to work as an individual or in a team environment. This position will report to the Chief Operating Officer.  Job Responsibilities:

• Planning and execution of marketing programs to meet demand generation goals and corporate initiatives *
• Content creation for website, email/direct mail campaigns, press releases, whitepapers, case studies and social media *
• Managing the company’s digital marketing efforts including SEO, PPC and website traffic monitoring *
• Execute PR and media relations efforts *
• Creative development, working with design vendors, and media buying *
• Trade show marketing, including coordinating, scheduling and promotion (roughly 4 or 5 per year) *
• Manage the content and marketing calendar for programs and campaigns *
• Consistently measure, analyze and report ongoing content performance

Skill Requirements

• Minimum 3-5 years of B2B marketing and/or content marketing experience preferred *
• Strong written and verbal communication skills *
• Independent self-starter with an entrepreneurial outlook *
• Attention to detail without losing track of the end goal *
• Strong time management, project management, and prioritization skills to work successfully in an environment with competing priorities. *
• Experience with CRM systems and marketing automation platforms, (i.e. HubSpot, Salesforce with Pardot, Zoho CRM, Zoho MA, ActiveCampaign), Google Analytics, Google AdWords, Photoshop, PowerPoint, WordPress, Word and Excel. Some experience with AI tools in marketing is a plus.

Hourly pay rate range: $30-40/hr.   Final determination of hourly pay rate will be based on an evaluation of experience, education, budget, etc.