Performance Marketing Manager
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.1
Reclaim your time by letting our AI handle the grunt work of job searching.
We continuously scan millions of openings to find your top matches.
Overview
Job Description
Company Overview
Construction is a $13T industry that builds the world. It's also decades behind on software.
The worst bottleneck? Cost estimates. Takeoffs are still done by hand — estimators spend days measuring and counting from drawings. One mistake costs millions.
Bobyard automates construction takeoff with AI.
We use CV + NLP to read drawings like an expert estimator, but 10x faster with zero mistakes. We just raised $35M Series A led by 8VC and shipped Bobyard 2.0. We're scaling from landscaping into drywall, plumbing, and HVAC — and we need a growth engine to match.
Position
You own paid acquisition. Not just the ad accounts — the entire path from click to closed-won.
Product is building magic. Sales is ready to close. Your job is to pour high-intent fuel into the machine, measure every dollar, and scale what works. This is a hands-on, numbers-driven role for someone who lives in dashboards and thinks in CAC, payback, and pipeline.
What You'll Own
The paid engine: Own Google Search, LinkedIn, YouTube, Meta, and whatever channel wins next. Build, launch, and optimize campaigns that target estimators, PMs, and owners.
Pipeline, not clicks: Your KPI is qualified pipeline and revenue, not MQLs. You will build full-funnel campaigns that convert, not just drive traffic.
Attribution and analytics: Own HubSpot + Salesforce reporting. Build the dashboards that show exactly which keywords, creatives, and audiences create revenue.
Landing pages that convert: Partner with PMM and design to ship fast, test-heavy pages in Webflow. You write the copy, you run the A/B test, you own the CVR.
Experimentation velocity: Run 10+ experiments per month on messaging, offers, audiences, and bids. Kill losers fast, double down on winners.
Budget ownership: Manage six-figure monthly spend. Allocate across trades and geos based on LTV and sales capacity. Ruthless ROI focus.
Lifecycle and retargeting: Build nurture and retargeting that moves prospects from demo request to closed-won. Work with sales on speed-to-lead and follow-up.
Competitive conquesting: We are at war with legacy takeoff tools. You will find their customers and steal them with better targeting and sharper creative.
You'll Crush This If You Are
4+ years in B2B performance marketing: SaaS is ideal, vertical software or industrial is even better. You have managed $50k+ per month yourself.
Deep in the tools: Expert in Google Ads, LinkedIn Campaign Manager, GA4, HubSpot, Salesforce. You can build a UTM structure in your sleep.
Data-first operator: You think in cohorts, not campaigns. You know your CAC payback by channel and can explain why LinkedIn works for enterprise but Search wins SMB.
Creative and analytical: You write your own ad copy, brief creative, and then prove it worked with data.
Speed and ownership: No agency crutch. You build, you launch, you optimize daily. You love the grind of finding a 20% efficiency gain.
Construction-curious: You don't need industry experience, but you get excited about selling to real businesses that build the physical world.
Compensation
Base $140k - $170k + meaningful equity
Full-time, in-person in San Francisco — we ship fast because we collaborate in person
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
