Performance Marketing Senior Analyst

We're looking for a Performance Marketing Senior Analyst to drive the growth of our acquisition channels, with a focus on bringing new providers into Grow's network. You'll own acquisition touchpoints that attract, engage, and convert prospective providers - from running paid campaigns to supporting referral programs and job listings. You'll balance operational precision with creative execution to ensure every marketing initiative is optimized to hit performance goals.

In this role, you'll have the opportunity to drive and support on various marketing initiatives and operational needs across both client and provider acquisition. You'll collaborate cross-functionally with internal partners as well as manage agency and vendor relationships to deliver measurable results with speed.

The best fit for this role will question assumptions and dig deeper when numbers don't add up, rather than accepting surface-level explanations. You'll balance attention to detail with a bias toward action - you ship experiments quickly, learn fast, and iterate. You're excited by the challenge of unlocking growth in competitive markets where traditional tactics may be saturated, and energized by mission-driven work.

What You Will Be Doing

Provider Acquisition Campaigns

• Optimize and scale performance across core ad channels, job board placements, and acquisition workflows to support network expansion
• Build, launch, and manage new ad campaigns and content across paid channels (Meta, LinkedIn, Google ecosystem, emerging channels, etc)
• Conduct rigorous A/B testing on ad creative, audience targeting, landing pages, and bidding strategies to continuously improve CAC and conversion rates
• Partner with internal teams and agencies to ideate on briefs and develop creative assets that drive engagement and elevate brand storytelling
• Support on the provider referral program, monitoring funnel performance and identifying opportunities to improve participation and conversion

Marketing Operations Support and Process Optimization

• Identify opportunities to improve process across end to end marketing workflows, increasing speed of ad campaign builds and launches while maintaining a high bar for quality
• Build and maintain performance dashboards tracking key funnel metrics from impression to provider onboarding, enabling quick identification of gaps and improvement opportunities
• Deliver performance analysis and strategic recommendations to optimize budget allocation across channels
• Manage vendor and partner relationships to ensure consistent delivery and brand alignment, while also evaluating new partners to elevate performance

You Will Be a Good Fit If You Have

• 3+ years of hands-on experience in performance marketing and growth operations, managing substantial budgets with a proven track record of driving results (strong proficiency in Meta and LinkedIn advertising required, healthcare and/or two-sided platform experience a plus)
• Possess analytical rigor with the ability to translate complex data into clear insights and actionable recommendations for cross-functional stakeholders
• Experience navigating a Martech stack; both in leveraging existing tools to improve process/generate insights and in identifying gaps where new vendors could drive further growth (HubSpot, Looker, and/or Tableau experience a plus)
• Strong problem-solving skills and an ownership mindset; you take initiative and can build and execute in ambiguous environments
• Proven ability to manage recurring workflows and optimize for speed and accuracy
• Excellent communication and collaboration skills, with comfort managing external vendors
• Comfort with AI tools for marketing operations (ChatGPT, Claude, etc.) and eagerness to integrate them into daily workflows

Why You'll Love This Role

• Growth Impact: Directly shape the expansion of our national provider network while contributing to overall marketing portfolio improvement and growth.
• Operational + Creative Blend: Bridge creative strategy with operational execution to drive measurable results. You'll be given autonomy to build and own critical projects.
• Mission Alignment: Help bring high quality mental health care to communities nationwide, driving referrals for providers and unlocking access to excellent care for clients.
• Collaborative Team: Opportunity to partner with and learn from experts across recruitment/provider experience, growth marketing, creative, data, product, and legal.

If you do not meet every single requirement but are excited about the role, we encourage you to apply. At Grow, we know the strongest candidates bring more than what is listed on a resume.

Employment Type: Full Time, Exempt

Base Compensation: The base compensation range for this position is $114,000-$133,000 USD Annually

This is a hybrid role with the expectation to work onsite from our NYC hub location three days per week (Tuesday, Wednesday, and Thursday) and travel 2-3 times per year (e.g., company and department offsites).

The base compensation for this role will vary depending on several factors, including relevant experience, qualifications, and the candidate's working location.