Powersports Sales Manager
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Overview
Job Description
Powersports Sales Manager
Scranton PowersportsLocation: Vernon CTEmployment Type: Full-TimeCompensation: Salary + Commission+ Performance Bonuses (DOE)
About Scranton Powersports
Scranton Powersports is a growing, full-service powersports dealership offering new and pre-owned ATVs, side-by-sides, motorcycles, and utility vehicles from top brands including Polaris, CFMOTO, Indian Motorcycle, and BRP. We pride ourselves on strong processes, customer-first culture, and consistent performance.
We are seeking an experienced Sales Manager to lead our sales department, drive results, develop talent, and ensure an outstanding customer experience.
Position Overview
The Sales Manager is responsible for the day-to-day leadership of the sales team, achieving sales and gross profit goals, managing lead flow, and enforcing a consistent, professional sales process. This role works closely with ownership, F&I, and marketing to maximize dealership performance.
Key Responsibilities
Lead, coach, and motivate the sales team to achieve volume, gross, and CSI goals
Train sales associates on process, product knowledge, follow-up, and closing techniques
Manage and monitor all sales leads (website, OEM, phone, text, walk-ins)
Enforce CRM usage, lead response times, and follow-up accountability
Desk deals, structure transactions, and support sales staff through closing
Work with F&I to ensure clean, compliant, and profitable deals
Monitor inventory levels, aging, and merchandising in coordination with management
Conduct daily sales meetings and regular one-on-one performance reviews
Ensure showroom presentation and sales standards are maintained
Analyze sales performance, reports, and KPIs to identify opportunities
Uphold dealership policies, compliance, and customer satisfaction standards
Qualifications
Prior experience as a Sales Manager or Senior Sales Associate in automotive or powersports
Proven ability to lead, train, and hold a sales team accountable
Strong understanding of CRM systems, lead management, and digital sales
Results-driven with strong closing and negotiation skills
Professional communication and leadership style
Ability to work weekends and a retail schedule
Valid driver’s license
Powersports industry experience preferred, but automotive managers will be considered
What We Offer
Competitive compensation plan with performance-based incentives
Opportunity to lead and grow a motivated sales team
Supportive ownership and management structure
Employee discounts on vehicles, parts, and service
Stable, growing dealership with long-term career opportunity
Why Scranton Powersports?
We’re building a disciplined, process-driven sales operation with room to grow. This is an opportunity for a strong leader to make an impact, develop people, and help shape the future of the dealership.
How to Apply
Apply through Hireology or submit your resume through ScrantonPowersports.com. All inquiries are confidential. No phone calls please.
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