PR & Communications Director, Americas

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies.

We’re filling this role for a global brand at the forefront of longevity and health optimization, redefining how people approach performance, wellbeing, and long-term health.

Role Overview

The PR & Communications Director, Americas will be responsible for building, elevating and protecting the company’s brand reputation across the U.S. and the broader Americas region, with a strong focus on the U.S. as a strategic growth market.

This is a high-impact, externally facing leadership role, designed for a well-connected communications expert with a proven track record in premium/luxury brands, ideally within health, wellness, longevity, or lifestyle sectors.

This role will be instrumental in shaping the company’s perception as a leading global authority in health optimization and longevity.

Key Responsibilities

1. PR Strategy & Brand Positioning

• Define and execute the PR & Communications strategy for the Americas, aligned with global brand objectives

• Position the company as a category-defining leader in longevity and proactive health

• Lead storytelling across key verticals:

  • Longevity & preventive medicine

  • Executive health & performance

  • Women’s health & hormonal optimization

  • Regenerative therapies & advanced diagnostics

  • Lifestyle transformation & healthspan

2. Media Relations & Earned Media

• Own and grow relationships with top-tier media outlets

• Secure high-impact coverage, features, profiles, and expert placements

• Actively manage media pipeline, ensuring consistent top-tier visibility

3. Network, Influencers & Thought Leaders

• Leverage and expand a strong network of:

  • Editors, journalists, and producers

  • Top-tier podcast hosts and platforms

  • KOLs in health, longevity, biohacking, performance, and luxury lifestyle

• Identify and activate ambassadors and credible voices aligned with the company’s positioning

• Drive participation of internal experts in high-authority conversations and platforms

4. Partnerships & Brand Collaborations

• Develop strategic partnerships with:

  • Leading health & wellness brands

  • Longevity platforms and communities

  • Premium/luxury lifestyle brands

  • Corporate and executive networks

• Structure collaborations that generate:

  • Visibility

  • Credibility

  • Qualified demand

5. Events, Experiences & Market Activation

• Lead PR-driven events across key feeder cities (NYC, Miami, LA, Mexico City, Vancouver, Toronto, etc.)

  • Media luncheons and press events

  • Thought leadership panels

  • Scientific and longevity-focused activations

• Support flagship global moments

• Ensure presence in relevant high-level ecosystems (private clubs, curated communities, industry events)

6. Executive & Medical Thought Leadership

• Position founders, executives, and medical experts as:

  • Global authorities in health optimization and longevity

• Secure speaking opportunities, interviews, and editorial placements

• Shape narratives that reinforce scientific credibility and aspirational lifestyle positioning

7. Crisis & Reputation Management

• Act as guardian of brand reputation in the region

• Develop and implement crisis communication frameworks

• Ensure message consistency and alignment with global standards

8. Performance & Reporting

• Define and track PR KPIs:

  • Tier 1 media coverage

  • Share of voice

  • Brand sentiment

  • Audience reach and quality

  • Provide monthly and quarterly reporting to leadership

Candidate Profile

Experience

• 10+ years in PR, Communications, or Brand Communications leadership roles

• Proven experience in:

  • Luxury hospitality, wellness, health, or lifestyle brands

  • Preferably proactive health, longevity, or performance-driven brands

• Demonstrated success driving high-impact earned media and brand visibility

Network

• Established personal relationships with:

  • Top-tier media editors and journalists

  • Leading podcast hosts and platforms

  • Influencers and KOLs in health, wellness, and lifestyle

• Strong access to the U.S. media ecosystem and cultural tastemakers

Skills & Capabilities

• Strategic storyteller with strong editorial judgment

• Deep understanding of the U.S. media landscape and trends

• Ability to operate both strategically and hands-on

• Strong partnership-building mindset

• Exceptional communication and interpersonal skills

• Highly organized, results-driven, and execution-focused

Mindset & Cultural Fit

• Passion for health, longevity, and human performance (personally and professionally)

• Entrepreneurial, ambitious, and proactive

• Comfortable in a fast-growing, high-performance environment

• Strong presence and ability to represent the company at a high level