PR Lead

Ready to take the next step in digital PR? We’re looking for a seasoned PR or communications professional to manage a varied enterprise portfolio for a global, award-winning agency. You’ll merge high-impact media relations with SEO strategy to elevate brand reputation and maximize search visibility. Job OverviewThis Digital PR Lead role is a strategic, client-facing position where you’ll expand brand awareness and shape how clients are seen online. Acting as the main point of contact for enterprise-level accounts, you’ll own the success of each digital PR programme, from strategy through to execution.Here’s what you’ll be doing:

• Developing integrated promotional strategies across multiple channels to increase search and GEO visibility
• Negotiating and managing paid blogger and influencer collaborations
• Researching publishers and journalists, and building strong relationships with key media contacts
• Creating pitch angles, writing pitch emails and managing outreach
• Working with journalists to secure and finalise media placements
• Earning high-quality unpaid media coverage
• Researching publishers and journalists, and building strong relationships with key media contacts
• Bringing fresh ideas, approaches and tactics to client work and the wider team
• Staying across digital market trends and changes in the online business landscape
• Aligning digital PR programmes with each client’s objectives and the wider account team’s goals
• Managing multiple deliverables, deadlines and client and partner requirements
• Tracking and analysing campaign performance using platform analytics and tools such as SEMrush, Writesonic, Sprout Social, Meltwater and Rival IQ
• Coaching specialists and interns on digital PR tasks and initiatives
• Clearly explaining every part of a digital PR strategy to clients and how it supports their larger campaigns

Here are the skills you’ll need:

• 3 to 5 years’ experience in PR, communications or digital marketing
• A bachelor’s degree in PR, communications or a related field
• A proven track record of earning media coverage
• Experience researching and delivering blogger and influencer partnerships
• Understanding of paid social media best practice
• Confident written and verbal communication skills
• Strong organisation and time management skills
• A working knowledge of Google Analytics
• Strong understanding of SEO and GEO best practice, with the ability to link digital PR activity to overall SEO performance
• A strategic, persistent, friendly and agile approach focused on delivering results

Work PermissionsYou must reside in the United States and have the legal right to work there. Visa sponsorship is not available at this time.Here are the benefits of this job:

• Base salary of $80,000 to $95,000 DOE
• Discretionary annual bonus of up to 10% of salary
• Medical, dental and vision cover with a choice of plans
• Flexible paid time off
• 16 weeks’ maternity leave and 6 weeks’ paternity leave
• HSA with employer contribution, plus healthcare and dependent care FSAs
• Employer-paid disability, life and AD&D insurance
• Wellbeing app subscription and virtual healthcare support
• 401(k) retirement plan with Roth option
• Home office technology stipend
• Clear progression from Digital PR Lead through to Manager, Associate Director and Director level

Digital PR continues to offer excellent career opportunities for professionals who enjoy combining creativity, media relationships and measurable results. A Digital PR Lead plays a vital role in shaping brand reputation, earning valuable coverage and strengthening search performance for clients. This Digital PR Lead opportunity provides an excellent platform to grow your leadership skills while managing enterprise accounts within an award-winning global agency.