Principal Product Marketing Manager

SiteimproveBellevue, Washington

$140,000 - $157,500 / year

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Overview

Schedule

Full-time

Career level

Director

Remote

On-site

Compensation

$140,000-$157,500/year

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

Siteimprove is a leading agentic content intelligence platform where accessibility meets performance. Our mission is to transform access to the digital world. We are differentiated as the only unified platform that brings together content compliance and performance in one seamless solution.

At Siteimprove, Product Marketing plays a critical role in driving business impact—connecting product innovation to market needs, shaping category narratives, and enabling our go-to-market teams to win. As we evolve into an AI-first, agentic platform, the PMM function is central to defining how we lead in SEO, AEO, and beyond.

We’re looking for a Principal Product Marketing Manager to own and evolve our SEO and AEO positioning, messaging, and go-to-market strategy, shaping how Siteimprove leads in the next era of AI-driven search.

This role reports directly to the Vice President of Product Marketing, offering strong visibility and influence on overall product and GTM strategy.

You’ll partner closely with GTM teams, including Product, Sales, Marketing, and Customer Success, to translate deep domain expertise into compelling narratives, differentiated positioning, and revenue-driving programs.

What you will be doing

Product Positioning & Messaging

Establish clear, differentiated positioning for Siteimprove in SEO and AEO that strengthens market leadership in an AI-first search landscape
Enable consistent, high-impact messaging across personas—from practitioners to executives—that improves engagement and conversion
Translate complex AI and search innovations into compelling value propositions that drive customer understanding and demand
Build and operationalize a scalable messaging framework that aligns all GTM teams and accelerates execution
Elevate Siteimprove’s perception as a market leader in SEO and AEO across customers, prospects, and analysts

Go-To-Market Strategy

Deliver successful quarterly launches of new SEO/AEO agentic capabilities that drive adoption and revenue growth
Identify and prioritize high-value segments, ICPs, and use cases to maximize pipeline and market penetration
Drive measurable pipeline generation and customer acquisition through integrated campaigns with Growth and Field Marketing

Thought Leadership & Market Influence

Increase Siteimprove’s visibility and credibility as a category leader in AEO and AI-driven search
Generate high-impact thought leadership that shapes market perception and drives inbound demand
Expand industry influence through events, analyst engagement, and external representation

Product & Sales Enablement

Improve sales effectiveness, win rates, and average selling price (ASP) through high-quality enablement assets and clear value narratives
Equip GTM teams with the knowledge and confidence to position SEO + AEO capabilities competitively
Influence product roadmap decisions with market insights that align innovation to customer and revenue opportunities

Agentic-First Mindset & AI Strategy

Drive measurable business impact by embedding agentic workflows that improve efficiency, scalability, and outcomes across GTM
Institutionalize AI-first thinking across product marketing to enhance speed, quality, and innovation in execution
Shape product direction to deliver agentic capabilities that improve customer outcomes and competitive differentiation
Anticipate and respond to shifts in AI and search to maintain Siteimprove’s leadership in an evolving landscape

What we will require of you

8+ years of experience in product marketing, SEO/AEO, or a related domain, preferably within SaaS
Deep domain expertise in SEO/AEO, including technical SEO, content strategy, search analytics, and answer optimization
Hands-on experience or working knowledge of generative AI, including prompt engineering, embeddings, and retrieval
Proven track record of owning go-to-market strategy and driving measurable business impact (pipeline, adoption, revenue)
Demonstrated ability to build and execute strategic positioning, messaging, and category narratives
Bachelor’s degree required; MBA or equivalent advanced degree preferred

What we will love about you

We’re building the next generation of AI-powered content intelligence, helping organizations unify accessibility, SEO/AEO, analytics, and content performance into one platform. If you’re energized by solving complex problems, working cross-functionally, and contributing to a product with real-world impact, we’d love to connect.

In addition, we hope you will appreciate

At Siteimprove, we're committed to supporting your wellbeing both at work and beyond. Our U.S. benefits are designed to help you stay healthy, recharge, care for your family, and plan confidently for the future.

Rest and relaxation: Open Paid Time Off (OPTO) for vacation, personal illness, mental health, or caring for a family member, plus paid holidays, volunteer leave, parental leave, and our Step Back In program to support a smooth transition back to work.

Comprehensive benefits: Medical, dental, and vision coverage, Health Savings Account (HSA), Flexible Spending Accounts (FSA), employer-paid life and disability insurance, employee assistance programs, virtual care, wellness resources, and more.

Prepare for the future: 401(k) with company matching contributions, life and AD&D insurance, and financial wellness resources to help you plan for the future.

$140,000 - $157,500 a year

The base salary for this role will fall within the posted range and is determined by experience, qualifications, and location.

Siteimprove is an equal opportunity employer

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.

Siteimprove is a global corporation that has developed data practices to ensure your personally identifiable information is appropriately protected. Please note that personal information may be transferred, accessed, and stored globally as necessary for the uses and disclosures stated in accordance with our Privacy Policy at https://siteimprove.com/en/privacy/.

FedRAMP Authorization Notice for Job Postings

This position may involve access to systems, information, or customer environments that are subject to the Federal Risk and Authorization Management Program (FedRAMP). Where applicable, FedRAMP-related responsibilities will be outlined in the job description.

If the role includes FedRAMP-related duties, candidates may be required to meet the following requirements:

Identity Verification: Candidates must successfully complete federal I-9 employment eligibility verification.

Citizenship/Residency Requirement: Certain roles may be limited to U.S. citizens or lawful permanent residents if job duties include access to controlled systems, environments, or data.

Access Authorization: Employment offers for applicable roles are contingent upon confirmation that the candidate meets the minimum access requirements associated with the FedRAMP authorization level required for the position.

By applying, you acknowledge that, if the role includes FedRAMP-related responsibilities, employment may be subject to these authorization and verification requirements.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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FAQs About Principal Product Marketing Manager Jobs at Siteimprove

What is the work location for this position at Siteimprove?

This job at Siteimprove is located in Bellevue, Washington, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Siteimprove?

Candidates can expect a pay range of $140,000 and $157,500 per year.

What employment applies to this position at Siteimprove?

Siteimprove lists this role as a Full-time position.

What experience level is required for this role at Siteimprove?

Siteimprove is looking for a candidate with "Director" experience level.

What benefits are offered by Siteimprove for this role?

Siteimprove offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Disability Insurance, Life Insurance, Family/Dependent Health, Paid Holidays, Paid Vacation, Parental and Family Leave, Paid Community Service Time, Flexible/Unlimited PTO, 401k Matching/Retirement Savings, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Siteimprove?

You can apply for this role at Siteimprove either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.