Product & Brand Marketing Manager

About DataOne Software

DataOne Software provides vehicle data and software solutions used across the automotive industry. Our customers rely on our industry-leading data and solutions to power their products and businesses.

We are a growing company with a collaborative culture where individuals have real ownership and visibility into the impact of their work. Team members take on meaningful responsibilities, contribute directly to company growth, and help shape the future of our products and brand.

If you enjoy working in a fast-moving, entrepreneurial environment where marketing plays a strategic role in business growth, we'd love to meet you. Our ideal candidate is local to our Beverly, MA office and able to work a hybrid schedule: 2 days in office/3 days remote. Qualified US-based remote candidates may also be considered.

The Opportunity

We are seeking an experienced Product & Brand Marketing Manager to lead our product positioning, strengthen our brand narrative, and expand our market presence.

In this role, you will translate our product capabilities and strategy into clear, compelling messaging that builds awareness, establishes expertise, and drives long-term business growth. You will work at the intersection of Product, Sales, and Marketing, ensuring that our solutions are effectively communicated to the market and resonate with target customers.

This is a high-impact strategic role. The ideal candidate combines strong market research skills, strategic leadership, and exceptional storytelling ability to transform complex product capabilities into clear value propositions. Success in this role requires close collaboration and shared goals with our Digital Marketing Manager and team.

This role will report directly to the President and provide strategic recommendations to senior leadership.

What You'll Do

Primary Focus: Product & Brand Marketing

• Partner with Product teams to develop and refine our product value proposition

• Translate technical product capabilities into clear, compelling customer narratives

• Lead the go-to-market Marketing strategy for new product features and releases

• Align messaging and plans with Product, Sales, and Digital Marketing teams

• Analyze the competitive landscape to inform product differentiation strategy

• Research and identify market segments, buyer personas, and industry trends

• Gather customer insights to strengthen messaging and positioning

• Develop product- and brand-focused marketing content

• Create sales content (one-pagers, pitch decks, feature briefs, and FAQs)

• Shape and refine the company's brand narrative and voice

• Design and lead brand awareness initiatives

• Improve brand messaging throughout the customer journey

• Partner with Digital Marketing to ensure alignment of brand strategy with demand generation efforts

• Create and maintain brand guidelines

• Establish efficient processes to support product and brand marketing activities

Secondary Focus: Industry Presence & Events

• Identify and manage participation in relevant industry conferences and events
• Own event strategy, messaging, and representation
• Represent the company confidently at events
• Collaborate with Digital Marketing on pre- and post-event promotion and follow-up
• Measure and evaluate event ROI with the Digital Marketing team

Supporting Focus: Digital Marketing

• Partner with Digital Marketing to ensure digital strategy (Website performance, email marketing, SEO, SEM initiatives, etc.) are aligned with business goals
• Contribute to developing performance dashboards and reports
• Utilize data analytics to refine product positioning and optimize campaign performance

What We're Looking For

• 7+ years of marketing experience, preferably in a small or growing B2B SaaS or technology company
• Proven experience in product marketing
• Experience shaping and evolving brand strategy (not just executing campaigns)
• Experience collaborating with digital marketing and demand generation teams
• Strong track record of working cross-functionally with Product and Sales teams
• Event marketing or industry engagement experience preferred
• Enthusiasm for engaging with customers and partners at industry events
• Strategic thinker who can connect product strategy, market opportunity, and revenue growth
• Exceptional written and verbal communication skills
• Superb product storytelling abilities
• Experience using analytics to inform brand marketing decisions
• Solid experience leading and managing others
• Confidence in presenting well-reasoned ideas to leadership
• Familiarity with marketing automation (HubSpot), CRM (Salesforce), and analytics tools
• Ability to prioritize and execute in a fast-paced environment
• Creative problem-solving skills
• Bachelor's degree (or higher) in Marketing preferred

Why Join Us?

• High-impact role with visibility across the organization
• Opportunity to shape product positioning and brand strategy
• Collaborative, entrepreneurial environment where ideas matter
• Opportunity for growth within the role and company

This role offers a compensation range of approximately $110,000-$130,000 annually. Compensation factors include geography, experience, education, job demands, job market, etc. Additional benefits include medical, dental, vision, flexible spending account; 401k, matching up to 4% fully vested on day one of employment; paid vacation, company holidays, and sick leave; corporate discount opportunities. This job posting will stay open until the position is filled or deemed to be no longer necessary.

DataOne Software, dataonesoftware.com, is a Dominion Enterprises company.

About Dominion Enterprises

Dominion Enterprises (DE) is a privately held data services and software services conglomerate offering client solutions through stand-alone businesses serving several verticals including automotive, hospitality, franchise, real estate and powersports. Our customers rely on our B2B products and services through DataOne Software, Dominion DMS, Activator Dealer Solutions, Dealer Specialties, Cross-Sell, Travel Media Group, Franchise Ventures, PrimeStreet, and Recreational Dealer Solutions. DE is headquartered in Norfolk, Virginia. We are proud of our collaborative, innovative, team-oriented work environments, excellent career enrichment opportunities, community service opportunities, competitive earnings, and comprehensive benefits package including a generous 401(k) plan. DE is an equal opportunity employer and supports a diverse workforce, and is a drug-testing employer.