Product Director, APP Strategy, GI
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Overview
Job Description
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
MarketingJob Sub Function:
Strategic MarketingJob Category:
People LeaderAll Job Posting Locations:
Horsham, Pennsylvania, United States of AmericaJob Description:
Johnson & Johnson Innovative Medicine is recruiting for a Product Director, APP Strategy, GI located in Horsham, PA.
About Innovative Medicine
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine
About Immunology
Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.
Our Immunology team leads in the development of transformational medicines for immunological disorders and illnesses. You can influence where medicine is going by restoring health to millions of people living with immune diseases.
Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way. Learn more at https://www.jnj.com/innovative-medicine
Advanced Practice Providers (Nurse Practitioners /Physician Assistants) are a growing and critical segment of healthcare providers (HCPs) delivering patient care. The Product Director, APP Strategy, Gastroenterology will develop disruptive strategies and solutions to elevate customer confidence and accelerate adoption of approved JJIM gastroenterology products. This position will work closely with franchise marketing teams, synthesize and translate customer insights into actions, and drive field execution to achieve the mission. Gastroenterology franchise is a highly visible business across JJIM, and this APP-dedicated position offers opportunity to develop expertise specific to this growing customer segment across many of the JJIM businesses.
Key Responsibilities:
Lead the franchise APP strategy, manage an Agency of Record in leveraging research and market insights to develop optimized positioning, messaging and educational materials to accelerate adoption of approved products
Collaborate with a cross-functional team, including a newly launched field-based APP Ambassador team, to gain deep understanding of the needs of the customer segment and translate insights into high impact tactics. A sampling of broad-based cross-functional collaboration partners includes Sales, Field Reimbursement Managers, PECS, Learning Excellence, Medical/Med Affairs, and Commercial Insights & Strategy
Lead CAC review/approval of marketing materials; partner with legal, medical, regulatory & HCC to deliver compliant strategies and tactics
Demonstrate strong strategic and operational planning excellence to ensure proactive and timely cross-functional plans; Responsible for delivering the HCP Marketing Tactical plan and continued optimization of plan in addition to BME accountability
· We believe the values that guide our decision-making are guided by Our Credo, and this challenges us to put the needs and well-being of the people we serve first
Qualifications -
Education:
A minimum of a Bachelor’s degree in Marketing, Business, Pharmaceutical Science or an equivalent is required. An MBA is helpful, but not required.
Experience and Skills:
A minimum of 5 years relevant business experience is required, of which a minimum of 3 years of successful and progressive experience in Sales and/or Marketing, Payer, Patient Support Programs or related fields is helpful.
Pharmaceutical sales experience is a plus.
Prior experience working in Gastroenterology is strongly preferred
Extraordinary leadership and communication skills, having demonstrated the ability to lead collaboration across teams, inspire without authority, and support risk-taking.
People leadership experience is a plus
Self-starter, highly accountable, and have strong project planning and organization skills.
Experience handling multiple demands and priorities on time, leading teams, gaining alignment and driving decision-making is crucial to success in this position
This role will be 3 days a week in the Horsham, PA office and may require up to 25% domestic travel.
This position reports to the Marketing & Field Director, APP Strategy, Gastroenterology.
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers, internal employees contact AskGS to be directed to your accommodation resource.
Required Skills:
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Developing Others, Digital Strategy, Execution Focus, Financial Analysis, Inclusive Leadership, Industry Analysis, Leadership, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Resource Allocation, Stakeholder Management, Strategic ThinkingAutomate your job search with Sonara.
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