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Product Director

GoodAppleNew York, NY

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Overview

Schedule
Full-time
Career level
Director
Benefits
Career Development

Job Description

As Product Director, you will lead the strategy, development, and lifecycle of one or more of Good Apple’s core products or platforms. You’ll work cross-functionally with development, data science, design, marketing, client strategy and ops teams to define the roadmap, prioritize features, and drive successful launches and adoption.

This role is both visionary and operational—ideal for someone who can zoom out to define the product vision and dive deep to ensure flawless delivery.

Key Responsibilities

  • Own the Product Vision & Strategy: Define and articulate a compelling product strategy aligned with Good Apple's mission, business objectives, and market opportunities.
  • Lead Cross-Functional Teams: Collaborate closely with design, development, data science, marketing, and strategy teams to build and launch products that create measurable impact.
  • Drive Roadmap & Prioritization: Translate strategic goals into actionable roadmaps, balancing user needs, business objectives, and technical feasibility. Evaluate “buy vs build” products to help drive agency initiative forward. Own and optimize all current Good Apple proprietary products.  
  • Customer & Market Insight: Develop a deep understanding of user needs through research, feedback, and market analysis; identify trends and competitive threats.
  • Measure & Optimize: Define KPIs, track product performance, and iterate based on data, feedback, and evolving company priorities.
  • Mentor & Grow Talent: Manage and mentor product managers (if applicable), fostering a high-performing, collaborative team culture.

Qualifications

  • 8+ years of product management experience, with at least 3 years in a senior or director-level role.
  • Proven track record of building and scaling successful digital products (B2B or B2C).
  • Strong strategic thinking and analytical skills; able to make data-driven decisions.
  • Experience working with cross-functional teams in an agile environment.
  • Excellent communication and stakeholder management skills.
  • Ability to thrive in a fast-paced, high-growth, entrepreneurial environment.
  • Familiarity with the media, advertising, adtech, or martech is a plus.
  • Evaluate “buy vs build” 
  • Own and optimize all current Good Apple proprietary products

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FAQs About Product Director Jobs at GoodApple

What is the work location for this position at GoodApple?
This job at GoodApple is located in New York, NY, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at GoodApple?
Employer has not shared pay details for this role.
What employment applies to this position at GoodApple?
GoodApple lists this role as a Full-time position.
What experience level is required for this role at GoodApple?
GoodApple is looking for a candidate with "Director" experience level.
What is the process to apply for this position at GoodApple?
You can apply for this role at GoodApple either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.