Product Manager - Discovery & Gift Building

Location: UK or Netherlands

️ Remit: Website discovery, gift building, A/B testing, AI-forward squad

Focus: Discovery, Gift Building, Experimentation, for all Bloom & Wild Group brands

About Product at Bloom & Wild

Hi, we're Bloom & Wild. We don't just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It's being there for the highs. Stepping up for the lows.

We care wildly about people and our planet. Which is why we're so proud to be a certified B Corp - committed to making long-term positive change for our community, and the world around us.

We're Europe's largest direct-to-consumer flower business (Bloom & Wild, bloomon and Bergamotte), and we're growing into Europe's #1 gifting destination, with cakes, candles, hampers and more. Our Product team works in 7 squads, in fortnightly sprints towards quarterly OKRs.

The Role

As Product Manager for Discovery & Gift Building, you'll own how customers discover, browse and build their perfect gift on the Bloom & Wild, bloomon and Bergamotte websites. You'll grow awareness, consideration and conversion of our newer ranges while keeping our core journeys outstanding.

Key Responsibilities

• Roadmap: Own the Discovery & Gift-Building roadmap and a longer-term vision tied to our CVR and AOV goals, shaped by data, customer research and competitor insight.

• Experimentation: Run hypothesis-driven A/B tests and keep tracking KPIs long after go-live.

• Squad Partnership: Work with your Engineering Manager and Product Designer, from first concept to launch, taking a phased, value-driven approach to delivery .

• Stakeholders: Proactively build relationships with stakeholders and leadership across the business to identify, prioritise and solve the most impactful customer and business problems, reporting on progress and deliverables.

What We're Looking For

• Product Ownership: Experience owning a complex product area in ecommerce or another consumer-facing digital setting.

• Data-Led Decisions: You've design and run A/B tests and turn data into confident decisions, balancing commerciality, customer experience and risk.

• AI Curiosity: Hands-on experience using AI to save time and boost impact, and keen to try the next tool. We use AI for research, prototyping and analysis, and find new ways to help your squad ship better.

• Customer First: You research what works for customers and champion them in every decision.

• Great Collaborator: You flex your style to work with everyone, from Engineering to leadership.

Don't check every box? Please apply anyway - we're looking for the right person, not a perfect list of ticks.

Perks & Benefits

• Flexibility: Flexible working, plus the option to work from abroad.

• Time Off: 25 days holiday + your birthday + flexible bank holidays + a volunteering day, with the option to buy more annual leave.

• Growth & Support: A flexible training framework, equity options from day 1, enhanced family leave, a workplace nursery scheme and generous discounts on our blooms and subscriptions.

How We Hire

• 30-min Initial Chat with Chloe, our TA Manager

• First Interview with our VP of Product (Ecomm & Apps)

• Product Case with some of the wider Engineering, Product and Product Design team

• Final Conversation with our CPTO

Need interview adjustments? Just let us know in your application, we're happy to support you however we can

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.